Seventy percent of all change efforts fail to achieve their desired results. John Kotter shared that statistic in 1995, and studies support that number today. Think of all the books, articles, speeches, and workshops that you have seen or attended about change since that time. Don't you think we would be better at change by now?
So if we believe a good restaurant is pricier, friendly or cleaner would we be able to tell if something wasn't quite right? What would happen if you ordered steak and the chef used a fatty piece of meat he bought at the grocery store? What if he arraigned it beautifully and the impeccably dressed waiter brought it to you on a platter? Would you be able to tell?