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CES 2016: A Tech Dream in the Desert

Jon Bird | Posted 01.12.2016 | Technology
Jon Bird

Las Vegas emerges like a shimmering dream right out of the desert. Or perhaps it's more of a nightmare. It all depends upon your perspective and pre...

The Chinese Consumer: Still Projecting and Protecting

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.

Brand Management in China: Three Golden Rules

Tom Doctoroff | Posted 05.25.2011 | World
Tom Doctoroff

The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.