Las Vegas emerges like a shimmering dream right out of the desert. Or perhaps it's more of a nightmare. It all depends upon your perspective and pre...
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Contemporary Chinese society, still Confucian to the core, is driven by the need for societal acknowledgment and diffused insecurity. Consumer behavior, characterized by status projection and risk avoidance, reflects these truths.
The Chinese worldview, not to mention its brandscape, is profoundly different from Western markets. Here are a few "golden rules" marketers must know before landing in the mainland.
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