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Mournful Charity Ads Miss the Mark

Jonathan Lewis | Posted 03.16.2013 | Media
Jonathan Lewis

Usually I turn my head, avert my eyes, turn off the sound. Sometimes, I fast forward (thank you, TIVO). I hate watching creepy television ads from...

Should Charities Use Shock Tactics?

www.guardian.co.uk | Posted 02.19.2012 | Impact

Last week the animal rights campaign Peta caused a stir with an online advert that suggested you don't have to eat meat to be a red-blooded male. The ...