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Charity Studies

Personal Stories, Not Scary Stats, Encourage Donors: Study

www.theguardian.com | Posted 03.23.2015 | Impact

There are several questions that have fascinated behavioural scientists for decades: why do people ignore information that is right in front of us? Wh...

Gmail, AOL, Yahoo, Hotmail: Which Users Are Most Generous?

Huffington Post | Zoe Mintz | Posted 12.05.2012 | Impact

A new study reveals Google Gmail users make larger charitable donations than users from other free email services like Yahoo, Hotmail and AOL Mail, ac...

Mac vs. PC; Safari vs. Chrome: Which Users Donate Most Online?

The Huffington Post | Jessica Prois | Posted 12.14.2011 | Impact

We've all been asked to help fund a cancer walk on Facebook or pass around a worthy cause on Twitter. But who's actually clicking the Donate button? ...