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Facebook's Pivot: It's Now Pay to Play

Andrew Cherwenka | Posted 07.23.2012 | Media
Andrew Cherwenka

If you want to succeed in Facebook today, you have to pay. Start advertising now or you'll never catch up. Ads drive fan growth and a large fan base is key to high reach, a term every marketer understands.

Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 06.24.2012 | Media
Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.

Google Plus for Business: 3 Reasons to Get Excited

Andrew Cherwenka | Posted 01.08.2012 | Technology
Andrew Cherwenka

Google took a big step toward becoming a social branding channel by launching Google Plus Pages for Business this week. Will they succeed in attracting brands to set up their own identities and getting consumers to engage?