DETROIT — General Motors expects to save about $2 billion during the next five years by centralizing most of the global advertising for its Chev...
Read Whole Story
Advertising Chevrolet is an interactive study of what Americans think and feel at any given moment. You have to gauge that psychological landscape and, whether you succeed or fail, you find out fast.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.