The real point is that the state is so popular, the average person is eager to associate themselves with the Golden State with stories of friends from past trips, or even seemingly cool abbreviations implying familiarity. In a way, the Escalade is similar. It has lots of fans, but not everyone can come up with the needed cash to buy one.
I know it sounds counterintuitive to say that high gas prices are a good thing. Why would high prices on anything be good? The reason is simple: Prices help shape consumer behavior in lots of areas, including clothing, food and housing. Is there any doubt that high real estate prices are partially responsible for the tiny house movement?