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Chief Marketing Officer

Inside the Mind of Toy Company TOMY's Chief Marketing Officer, Willie Wilkov - Part I

Ilana Rapp | Posted 03.25.2015 | Business
Ilana Rapp

I had the opportunity to have an in-depth conversation about Willie's life, how the toy marketing world works and how TOMY fits into this crazy world of fun.

Veteran Executive Richelle Parham Fueled By Passion, Career and Community

Roshell Rosemond | Posted 05.17.2015 | Business
Roshell Rosemond

Many of us spend a lifetime on a quest not only to find our passion, but also to use it in a way that touches and improves lives for future generations. Long-time executive Richelle Parham says she found her passion for marketing in high school.

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 04.15.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 04.13.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

What Can CMOs Learn From Major League Baseball?

Jeffrey Hayzlett | Posted 01.12.2015 | Business
Jeffrey Hayzlett

What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.

Relational Leadership: Where Relationships Lead and Capital Follows

Robert Hall | Posted 08.25.2014 | Business
Robert Hall

We have transient customers, served by transient employees, working for transient leaders, owned by transient shareholders. Disengagement is overpowering today's leaders.

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

If Your CMO Isn't Social, How Can You Have a Social Business?

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?

The New C-Suite Power Players (INFOGRAPHIC)

Posted 06.26.2012 | Technology

With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...

The Evolution Of The Chief Marketing Officer

Carolyn Heller Baird | Posted 12.18.2011 | Technology
Carolyn Heller Baird

Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals.

Follow-up: What the Gap Needs Now... Will You Give Them Some Love Sweet Love?

Abe Gurko | Posted 10.02.2011 | Style
Abe Gurko

Cool ad spots and viral marketing are a given. But there are several ways to skin a cat, and hopefully the Gap will be firing on all cylinders.

Kirk Brand Coburn, Chief Outsiders: 27 Million And Counting

The Huffington Post/AOL Small Business | Lauren Drell | Posted 07.30.2011 | Small Business

Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...