What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.
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We have transient customers, served by transient employees, working for transient leaders, owned by transient shareholders. Disengagement is overpowering today's leaders.
Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...
If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?
With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...
Thanks to technology, today's customers are highly connected and vocal, demanding to be understood and thought of as individuals.
Cool ad spots and viral marketing are a given. But there are several ways to skin a cat, and hopefully the Gap will be firing on all cylinders.
Starting your own business is a noble -- not to mention exciting, rewarding and often crazy -- undertaking. The experience is an adventure, to say the...
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