I had the opportunity to have an in-depth conversation about Willie's life, how the toy marketing world works and how TOMY fits into this crazy world of fun.
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Many of us spend a lifetime on a quest not only to find our passion, but also to use it in a way that touches and improves lives for future generations. Long-time executive Richelle Parham says she found her passion for marketing in high school.
In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.
In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.
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