Here in America, we have a knack for twisting around the meaning of a word and molding it into something we can get a bit more use out of. Americans are good at capitalizing on opportunities. In fact, we founded our country on that exact ideology.
I want to talk about the fallout when senior management chooses to politicize their brands. The current legal thinking, by those in the know, is that Hobby Lobby will win 5-4 and Anthony Kennedy will cast the deciding vote.