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Chipotle Tofu Burrito

Chipotle Tofu Is A Clever Con To Get Vegetarians To Pay More

Emily Cohn | Posted 05.06.2014 | Business
Emily Cohn

It didn't take me long to realize what Chipotle was really doing by adding tofu (aka Sofritas) to its menu: It had cleverly devised a way to get vegetarians to pay more for a meatless burrito. Now, vegetarians can spend just as much as omnivores.

How Chipotle's New Tofu Burrito Tastes

The Huffington Post | Joe Satran | Posted 02.21.2013 | Taste

Apparently a lot like scrambled eggs.

Chipotle Tests Tofu

Posted 01.22.2013 | Home

Chipotle, concerned about rising meat prices and eager to shore up its popular support among vegetarians, is soon testing tofu as its newest burrito f...