It didn't take me long to realize what Chipotle was really doing by adding tofu (aka Sofritas) to its menu: It had cleverly devised a way to get vegetarians to pay more for a meatless burrito. Now, vegetarians can spend just as much as omnivores.
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Apparently a lot like scrambled eggs.
Chipotle, concerned about rising meat prices and eager to shore up its popular support among vegetarians, is soon testing tofu as its newest burrito f...
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