Carrying a wallet might soon be a thing of the past.
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Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.
People are frenzied over iPhone applications and have downloaded games, tools, news feeds and other apps at the tune of 2 billion.
"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."
The phenomenal growth of text messaging represents an amazing opportunity for marketers, but what are some of the most important practices to keep in mind when developing mobile messaging campaigns?
A recent interview in Mobile Marketer with Scott Margolis, director of digital business evelopment for FOX News, a 2ergo client, outlined the importance of consistency and user experience in the development and design of a mobile Web presence.
Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?
Location-based services are key to the mobile Internet. Consumers are not only using their phones to communicate, but to also find the nearest supermarket, deli, and Starbucks.
Now that our world has gone from print to digital and increasingly mobile, is the Sunday circular as relevant or as useful as it was in the past?
Mobile is used increasingly as a productivity tool, but also as a source of entertainment. Offers designed to drive a mobile response must carry with them an inherent sense of value or urgency.
I did a little research to find out the effects of direct mail on the environment. The stats astounded me.
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