True, calling her divorce a 'conscious uncoupling' may simply be a rebranding effort designed to avoid the stigma and trauma typically associated with the entire divorce process. Although the term may be silly, the goal itself is not.
Assuming that Gwyneth Paltrow's team invented the term 'consciously uncoupling,' I want to applaud them for the use of the term. For anyone that has ever been divorced, you know the feeling of being a complete loser.
Gwyneth interviewed us for her blog two years ago and cited our book, Conscious Loving, as one of her favorite relationship books. The phones have been busy here since the couple announced their split, with media inquiries about what "Conscious Uncoupling" is all about.