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Cigarette Filters

Lighter Cigarettes by Any Other Name Would Kill as Many Smokers

Lynn T. Kozlowski, Ph.D. | Posted 11.05.2013 | Healthy Living
Lynn T. Kozlowski, Ph.D.

Products once labeled as lighter and milder are still sold. Even if labeled with random letters in plain white packs, consumers through tasting can identify the milder, lighter, smoother brands, and need to know that such brands are not linked to any reduced risks.