Products once labeled as lighter and milder are still sold. Even if labeled with random letters in plain white packs, consumers through tasting can identify the milder, lighter, smoother brands, and need to know that such brands are not linked to any reduced risks.
Stark images and bold messaging will now graphically illustrate -- on every ad and every pack of cigarettes -- the painful and deadly reality of tobacco use. A diseased lung. A baby surrounded by secondhand smoke. A man who needs an oxygen mask to breathe.