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Cities Branding

Why Rebuilding Cities Need to Rethink Their Brand

Marc Stoiber | Posted 11.19.2011 | Business
Marc Stoiber

A city that has endured a catastrophe has license to revamp its brand. Its residents are looking for a "reset" button. That said, some key steps need to be taken to ensure the new brand is convincing, can grow, and has staying power.