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Citizen Consumer

94% of Consumers Would Switch Brands to Support a Cause

Auren Kaplan | Posted 02.03.2012 | Impact
Auren Kaplan

If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet. Citizen consumers are empowered i...

2011: Year of the Citizen Consumer

Auren Kaplan | Posted 05.25.2011 | Impact
Auren Kaplan

The lines between business and cause are beginning to intersect, and integration of cause and business is now being seen not just as a trend, but as a foundational pillar of good business in the 21st century.