iOS app Android app

Classical Music Marketing

The New Classical Music Experience

Andrew Goldstein | Posted 07.25.2016 | Arts
Andrew Goldstein

I'm often blown away at how many people have some kind of connection to classical music. Even if people don't listen to classical music regularly, a majority grew up playing an instrument or enjoyed classical-cultural staples like Disney's Fantasia.

Rice Owls Play Carnegie Hall

Laurence Vittes | Posted 04.28.2014 | Arts
Laurence Vittes

When Rice University's Shepherd School Symphony Orchestra played their first-ever East Coast tour earlier this month, their Top Ten quality was on full display. I talked to the coach, Larry Rachleff, before the Owls embarked on their trail-blazing tour.


Tony Woodcock | Posted 12.23.2013 | Arts
Tony Woodcock

What's the most intimidating experience you have ever had? A one-on-one with an aggressively demanding boss? An IRS audit? Being pulled over by a traffic cop?

Push, Don't Shove -- Music Marketing That Actually Works

Julien Mitelberg | Posted 03.27.2013 | Entertainment
Julien Mitelberg

While there has been a hazy cloud hanging over artists, managers and labels relating to how digital music and the Internet affect their sales and bottom lines, the opportunity provided by push marketing remains an untapped well for a wide swath of artists.

Thank God There's No Black Monday in the Arts World, or Maybe There Should Be?

Jade Simmons | Posted 03.04.2013 | Arts
Jade Simmons

What the arts world needs is fresh vision that can adapt to the new crop of talent being cultivated, continually inspire the guard currently in place and make innovative, rather than obligatory use of new technology and ways of communicating.

Women on the Podium & the Future of American Orchestras

Laurence Vittes | Posted 06.04.2012 | Arts
Laurence Vittes

Overnight change is simply not realistic. It will take many great woman conductors to break this "myth." There are some great role models out there, but we definitely can use many more.

When the Conversation Switches From Gustavo Dudamel to Jeremy Lin

Laurence Vittes | Posted 04.20.2012 | Arts
Laurence Vittes

During the week, classical music conversations naturally shifted from Gustavo Dudamel's Mahler Project to professional basketball star Jeremy Lin's ov...

Clap Between Movements: Classical Music From Dresden To Minneapolis

Laurence Vittes | Posted 07.23.2011 | Arts
Laurence Vittes

If your Spring this year is resisting being sprung, here are three springtime events which are guaranteed to get you in the mood. Check out the youtub...

Nexus of the Arts: Anne Akiko Meyers, Keith Olbermann and Antonious Stradivarious

Laurence Vittes | Posted 05.25.2011 | Arts
Laurence Vittes

The excitement caused by Anne Akiko Meyer's acquisition of a $3.6 million Strad indicates not only volatility in the musical instrument market but in the classical music industry.

Want to Know More About Classical Music? Read Joe Staines' Rough Guide to Classical Music

Laurence Vittes | Posted 05.25.2011 | Arts
Laurence Vittes

There are two ways to feel safe with classical music: 1. Immerse yourself 2. Read a book.

Gustavo the Dude Is Back

Laurence Vittes | Posted 05.25.2011 | Los Angeles
Laurence Vittes

Making his second season return, Gustavo the Dude led the L.A. Philharmonic in two concerts. One was serious. One was not.