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Client Relations

How to Get Your Prospects to Know, Like, and Trust You

Curtis McHale | Posted 12.24.2015 | Business
Curtis McHale

There are three components to a successful sale. First your prospect needs to know that you exist. Second they need to like you enough to reach out to you for their work. Third they need to trust that you're giving them the best advice possible outside of the financial upside your business may see.

When Firing Yourself From an Account Is the Right Move

Danny Wong | Posted 09.11.2015 | Business
Danny Wong

Conventional wisdom may suggest keeping any client that will happily pay you. But when we do that, we capitalize on short-term opportunity and forgo building a meaningful business with a sustainable brand. Separation is natural as capabilities and priorities shift for you and your client.

How to Forge Winning Client Relationships

Gabrey Means | Posted 05.03.2015 | Business
Gabrey Means

And be willing to play nice with others. Many of our clients have a range of marketing agencies they work with. These clients are most successful when their marketing programs work in concert and this means the agencies being willing to work together vs. engaging in a land grab for more budget.

Hey, Divorce Lawyers: You're About to Get Fired!

Christina Pesoli | Posted 02.01.2015 | Divorce
Christina Pesoli

This may be the millionth time for you, but it's not for your client. This isn't just another divorce. This is her divorce. So if you can't be sympathetic and supportive while you charge her however many hundreds of dollars an hour to represent her, then it's time for you to find another job.

What Waiting Tables Can Teach You About Growing Your Revenue

Ian Altman | Posted 03.31.2013 | Business
Ian Altman

Like most in that field, I started as a busboy -- clearing tables and refilling beverages. I think that everyone in business should spend at least some time in the role of a waiter or waitress. Why?

The Power of Knowing What You Want

Sophie Gold | Posted 12.23.2012 | Business
Sophie Gold

There is power in knowing what you want, period. When you know what you want you're not easily distracted by focusing on things that do not best ser...