While it may well be important to have the top 100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. You can make up for it by attracting, retaining, and activating everyone else.
A post by the World Economic Forum led me down the rabbit hole to a new Internet Manifesto on 'how journalism works today.' I wondered what Huffington Post readers would think of the top 5 declarations.
Ten years ago today, a hopefully prophetic obituary for the pre-internet business power structure, The Cluetrain Manifesto, was published. A decade later, in many key ways, it's still business as usual.