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Cmo

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 02.18.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 02.13.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 02.12.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

The Myth of the CMO's Super-Short Shelf Life

Julie Ginches | Posted 01.28.2015 | Business
Julie Ginches

With the recent advances in data management platform (DMP) technology, the new standard for marketing is the complete view of the customer across all screens. It's been promised since the dawn of digital, but it is in fact now coming true.

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 01.06.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives 

Daniel Newman | Posted 03.01.2015 | Business
Daniel Newman

Despite the transformative impact that CIOs and CMOs have on business, questions have been raised as to whether there is a need for both of these roles, and if we will see them evolve in a bigger way in the coming years.

The Economics of Content Marketing in 2015 - Investment Tipping Point

Andy Betts | Posted 02.23.2015 | Business
Andy Betts

The rapid and evolving marketing landscape has assumed greater necessity for economical understanding of the decisions we make. Given its stratospheric rise in recent times, content is the forerunner.

Contextualizing Big Data for the Everyday Business

Daniel Newman | Posted 02.21.2015 | Business
Daniel Newman

Words like terabyte, petabyte, exabyte and zettabyte among many others have entered the business lexicon holding the hands of big daddy -- yes, we're talking about big data here.

Paul Malicki: Increase Your Value by Becoming an Expert in Your Area

Jonha Revesencio | Posted 01.18.2015 | Business
Jonha Revesencio

Starting his first business at the age of 15, Paul Malicki, CMO of taxi booking app, Easy Taxi, learned the value of hard work at such a young age and shares the importance of finding your passion as soon as possible and try not to follow the herd to carve your own career.

What Can CMOs Learn From Major League Baseball?

Jeffrey Hayzlett | Posted 01.12.2015 | Business
Jeffrey Hayzlett

What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.

Marketing Evolution Is Failing In The C-Suite

Daniel Newman | Posted 12.20.2014 | Business
Daniel Newman

Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 11.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits

Travel in Style With These 8 Savvy C-Suite Travel Tips

Jeffrey Hayzlett | Posted 11.12.2014 | Business
Jeffrey Hayzlett

Very rarely are they in one place for an extended period of time. With that type of travel schedule, you learn the leanest way to pack and still have everything you need with you.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 09.16.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

The Enduring Legacy and Many Meanings of the 'Family CMO'

Nancy Brown | Posted 07.05.2014 | Healthy Living
Nancy Brown

In many organizations related to health care, the leading voice holds the position of Chief Medical Officer. And in families everywhere, this lofty role carries another label: Mom.

Women in Business: Q&A with Diana Hovey, CMO, Corner Bakery Cafe

Laura Dunn | Posted 05.18.2014 | Business
Laura Dunn

Diana joined the leadership team at Corner Bakery Cafe in 2006, taking an active role in shaping brand strategy for what she describes as the "ultimat...

The Evolution Of C-Suite Communications

Sharat Sharan | Posted 04.15.2014 | Business
Sharat Sharan

As the lines blur between the roles of the CIO and CMO in the coming year, it will be even more important for all C-level executives to communicate effectively.

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

Message to CIOs, Stop Hogging Innovation: It's the Business of Everyone in the C-Suite

Richie Etwaru | Posted 03.19.2014 | Technology
Richie Etwaru

Real innovation isn't in a job description or new title, it's a way of life.

Digital or Bust: Budgets Flow Towards Stronger Returns

Amanda Fayer | Posted 08.13.2013 | Business
Amanda Fayer

It's not surprising to see marketing budgets shifting towards a more digital-focus this year. What makes the increase significant is the fact that a v...

The Sudden Rise of the Digital CMO

Jim Yu | Posted 08.04.2013 | Small Business
Jim Yu

Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.

A Chief Marketing Officer for Your Small Business?

Melody Stevens | Posted 06.12.2013 | Small Business
Melody Stevens

Do you already have someone like this in your company? Or, does this sound more like a dream? What if all these tasks were off your plate?

Rise of the Hybrid Marketer: An Interview with Paul Roetzer

Phil Simon | Posted 05.28.2013 | Business
Phil Simon

I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

Big Data Wars: CIOs Are From Mars, CMOs Are From Venus

Beverly Macy | Posted 03.08.2013 | Technology
Beverly Macy

The next wave of enterprise social will take place on that long walk from the Data Center to the Marketing Department.

Dear CIO, Chief Marketing Officer's Success Depends on You

Vala Afshar | Posted 03.09.2013 | Technology
Vala Afshar

CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies. Here are the ways the CIO can help marketing be more successful.