iOS app Android app

Cmo

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

The Rebirth of Permission Marketing -- Part III in the Series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 07.15.2015 | Technology
Julie Ginches

It was a more than sixteen years ago -- how time flies -- that Seth Godin published his little marketing classic, Permission Marketing. The premise of his book: the digital experience is changing the way we engage with customers because customers have more power to manage their relationships with brands.

The End of Persona-Based Marketing: Part II in the series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 06.30.2015 | Technology
Julie Ginches

At one time, persona-based marketing -- marketing that is based on designing journeys for fictional stakeholders who should like your company or product -- was seen as innovation.

Cognitive Computing: Revolution's in the Air

Lynn Vos | Posted 06.18.2015 | Technology
Lynn Vos

The first intelligible words spoken over the telephone in March 1876 are reported to be, "Mr. Watson, come here. I want to see you." So perhaps it's only fitting new technology that may be as revolutionary for global healthcare shares that surname.

Marketing in the Age of Intelligent Machines [a Five-Part Series on the New "Marketing Mix," and What It Means for All of Us]

Julie Ginches | Posted 06.19.2015 | Technology
Julie Ginches

In 1953 -- so long ago, and in so many ways -- a business professor named Neil Borden coined what's possibly the most enduring phrase in marketing history: "the marketing mix." He was inspired by the work of a colleague, James Culliton, who described the modern marketer as

She's Got a New Title: Chief Medical Officer

Lynn Vos | Posted 05.05.2015 | Women
Lynn Vos

A new study's key findings make clear that women are now overwhelmingly the healthcare decision makers for both themselves and their families. They are setting healthcare agendas, making treatment decisions, selecting healthcare coverage and providers.

Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 06.12.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

Adrien Barthel: You'll Have More Fun and Grow Faster With Startups

Jonha Revesencio | Posted 06.06.2015 | Business
Jonha Revesencio

"Don't only look at big companies. They might have big numbers, but you'll have more fun, will learn more and grow faster in startups."

5 Ways CMOs Can Deliver A More Integrated Customer Experience

Daniel Newman | Posted 06.06.2015 | Business
Daniel Newman

Back in January of this year in an article entitled Are CMOs Poised To Take Over Technology Purchasing? I wrote that "Whether they (CMOs) are ready or not, technology is fast becoming an inextricable part of the CMO's functions, and they need to participate in making tech decisions in order to determine the ROI for purchases."

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Inside the Mind of Toy Company TOMY's Chief Marketing Officer, Willie Wilkov - Part I

Ilana Rapp | Posted 05.25.2015 | Business
Ilana Rapp

I had the opportunity to have an in-depth conversation about Willie's life, how the toy marketing world works and how TOMY fits into this crazy world of fun.

Are CMOs Poised To Take Over Technology Purchasing?

Daniel Newman | Posted 05.10.2015 | Business
Daniel Newman

I feel this whole CMO-CIO discussion should lead to a closer collaboration between the two departments, rather than the scenario where one is feeling more empowered and superior at the expense of the other.

"The Exceptional CMO": How Data Will Liberate Marketing Beyond Business As Usual

Julie Ginches | Posted 05.03.2015 | Technology
Julie Ginches

Over the weekend, I had a chat with my long-time colleague and marketing innovator Giovanni Rodriguez, who is in the middle stages of developing a new framework for helping to redesign marketing departments.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 04.20.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 04.15.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 04.13.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

The Myth of the CMO's Super-Short Shelf Life

Julie Ginches | Posted 03.30.2015 | Business
Julie Ginches

With the recent advances in data management platform (DMP) technology, the new standard for marketing is the complete view of the customer across all screens. It's been promised since the dawn of digital, but it is in fact now coming true.

10 Essential Tips for B2B Marketing in a Digital Economy

Daniel Newman | Posted 03.08.2015 | Business
Daniel Newman

Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do it all.

C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives 

Daniel Newman | Posted 03.01.2015 | Business
Daniel Newman

Despite the transformative impact that CIOs and CMOs have on business, questions have been raised as to whether there is a need for both of these roles, and if we will see them evolve in a bigger way in the coming years.

The Economics of Content Marketing in 2015 - Investment Tipping Point

Andy Betts | Posted 02.23.2015 | Business
Andy Betts

The rapid and evolving marketing landscape has assumed greater necessity for economical understanding of the decisions we make. Given its stratospheric rise in recent times, content is the forerunner.

Contextualizing Big Data for the Everyday Business

Daniel Newman | Posted 02.21.2015 | Business
Daniel Newman

Words like terabyte, petabyte, exabyte and zettabyte among many others have entered the business lexicon holding the hands of big daddy -- yes, we're talking about big data here.

Paul Malicki: Increase Your Value by Becoming an Expert in Your Area

Jonha Revesencio | Posted 03.14.2015 | Business
Jonha Revesencio

Starting his first business at the age of 15, Paul Malicki, CMO of taxi booking app, Easy Taxi, learned the value of hard work at such a young age and shares the importance of finding your passion as soon as possible and try not to follow the herd to carve your own career.

What Can CMOs Learn From Major League Baseball?

Jeffrey Hayzlett | Posted 01.12.2015 | Business
Jeffrey Hayzlett

What can CMOs learn from the MLB's logo success? It may seem obvious, but it's simple: If it ain't broke, don't fix it.

Marketing Evolution Is Failing In The C-Suite

Daniel Newman | Posted 12.20.2014 | Business
Daniel Newman

Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 11.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits