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Cannes 2016 Shingerview: Ann Simonds, General Mills

David Shing | Posted 07.07.2016 | Media
David Shing

"Thank goodness we are at a place where all of the newness and discovery around how to reach whom on what device and at what time is starting to make ...

Do Modern CMOs Have To Choose Between Awareness And Demand Generation?

Joe Hyland | Posted 06.17.2016 | Business
Joe Hyland

It's one of the most basic and yet persistent questions facing CMOs and marketers. Do we go the billboard route, which will presumably reach a wide audience, but one that will provide little data on customers and their interaction with the advertisement?

5 Tips for Headquarters to Work Better With International Offices

Cameron Craig | Posted 05.16.2016 | Business
Cameron Craig

Every time a regional person visits headquarters they find a ton of resources they never knew existed. Don't just share the obvious things like press materials, FAQs and images.

The Myth of Selling to the CMO

Max Gladwell | Posted 05.05.2016 | Technology
Max Gladwell

Building long-term partnerships with big brands seldom start with the CMO "If only I could get to the CMO," thinks just about every purveyor of mar...

A CMO's Guide To Transitioning To A Startup

Danny Wong | Posted 02.03.2016 | Business
Danny Wong

For accomplished professionals, the allure of working at a startup is powerful. This is especially true for individuals who have spent decades building their careers at large corporations

Wanted By The CEO: A CMO Super Hero

Amy Radin | Posted 01.25.2016 | Business
Amy Radin

The IDC 2016 CMO FutureScape predicts CMO turnover continuing at 25 percent per year or higher through 2018. This is not surprising, because marke...

How to Know Your Brand's Content Personality (And Why it Matters)

Jonha Revesencio | Posted 02.02.2016 | Business
Jonha Revesencio

Ever meet someone who you instantly liked, even though you hardly knew anything about them? Or what about the other way around? Got introduced to someone and felt an irrational feeling of dislike for no apparent reason?

Roles of the CMO and CIO

Ted Rubin | Posted 12.10.2015 | Business
Ted Rubin

My advice is to make absolutely certain that your CMO and CIO have close ties, and learn to not only "play nice," but to do their best to understand the vital role they play as a team.

How to start a successful ad agency or how to do a start up

Scott Goodson | Posted 12.02.2015 | Business
Scott Goodson

The StrawberryFrog story is an object lesson for ad start-ups or start-ups of any kind. The first week hatching StrawberryFrog, my own ad agency, wa...

The 5 Essential Keys to Being a Successful CMO

Jonha Revesencio | Posted 11.04.2015 | Business
Jonha Revesencio

The Chief Marketing Officer (CMO) of an organization is more critical than ever in companies today, because he or she is responsible for all activitie...

CMOs: Is Loving your User the Best Way to Achieve Enterprise Dominance?

Daniel Newman | Posted 09.28.2015 | Business
Daniel Newman

When your customers feel the love, they will reciprocate through appreciation and loyalty. And they'll spread the word. It's safe to say that with better customer service, you will always be one step ahead of the competition.

How Marketing Got More Personal

Julie Ginches | Posted 09.16.2015 | Business
Julie Ginches

In 1996, a Stanford professor named Clifford Nass created a bit of buzz when he published a book touting his findings that people tend to treat computers they way treat real people.

Five Ways to bring more "actual" to a "virtual" world

Hope Neiman | Posted 09.10.2015 | Technology
Hope Neiman

Technology has transformed the way we operate in almost every aspect of our lives. We now spend an increasing amount of time engrossed in our digital life, oblivious to the world around us. But this was not always the case.

Why The Best Chief Marketing Officer Might Not Be a Marketer: Introducing the 360-Degree CMO

Syed Hoda | Posted 08.28.2015 | Business
Syed Hoda

Attention CEOs: Are you looking for a chief marketing officer? Don't hire a marketer! Well, perhaps that's going a bit too far. Maybe, I should have said, "Don't hire 'just' a marketer."

Creative Lessons CMOs Can Learn from Facebook, Google, and Apple: 4 Lessons to Stimulate Creativity from the World's Most Innovative Companies

Michelle Greenwald | Posted 08.14.2015 | Business
Michelle Greenwald

Facebook, Google, and Apple -- these companies are often regarded as some of the world's most innovative organizations. While it may seem that they have complex, expensive ways to stimulate creativity, many of their best approaches are surprisingly simple.

Redefining Big Data

Steven Clough | Posted 07.29.2015 | Business
Steven Clough

If we're going to nominate a buzzword for 2015, big data is already a major contender for the title. It seems to be all the rage these days -- the promises are huge -- yet very few businesses are leveraging big data well.

The Rebirth of Permission Marketing -- Part III in the Series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 07.13.2016 | Technology
Julie Ginches

It was a more than sixteen years ago -- how time flies -- that Seth Godin published his little marketing classic, Permission Marketing. The premise of his book: the digital experience is changing the way we engage with customers because customers have more power to manage their relationships with brands.

The End of Persona-Based Marketing: Part II in the series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 06.29.2016 | Technology
Julie Ginches

At one time, persona-based marketing -- marketing that is based on designing journeys for fictional stakeholders who should like your company or product -- was seen as innovation.

Cognitive Computing: Revolution's in the Air

Lynn Vos | Posted 06.18.2016 | Technology
Lynn Vos

The first intelligible words spoken over the telephone in March 1876 are reported to be, "Mr. Watson, come here. I want to see you." So perhaps it's only fitting new technology that may be as revolutionary for global healthcare shares that surname.

Marketing in the Age of Intelligent Machines [a Five-Part Series on the New "Marketing Mix," and What It Means for All of Us]

Julie Ginches | Posted 06.16.2016 | Technology
Julie Ginches

In 1953 -- so long ago, and in so many ways -- a business professor named Neil Borden coined what's possibly the most enduring phrase in marketing history: "the marketing mix." He was inspired by the work of a colleague, James Culliton, who described the modern marketer as

She's Got a New Title: Chief Medical Officer

Lynn Vos | Posted 05.05.2016 | Women
Lynn Vos

A new study's key findings make clear that women are now overwhelmingly the healthcare decision makers for both themselves and their families. They are setting healthcare agendas, making treatment decisions, selecting healthcare coverage and providers.

Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 06.12.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

Adrien Barthel: You'll Have More Fun and Grow Faster With Startups

Jonha Revesencio | Posted 06.06.2015 | Business
Jonha Revesencio

"Don't only look at big companies. They might have big numbers, but you'll have more fun, will learn more and grow faster in startups."

5 Ways CMOs Can Deliver A More Integrated Customer Experience

Daniel Newman | Posted 06.06.2015 | Business
Daniel Newman

Back in January of this year in an article entitled Are CMOs Poised To Take Over Technology Purchasing? I wrote that "Whether they (CMOs) are ready or not, technology is fast becoming an inextricable part of the CMO's functions, and they need to participate in making tech decisions in order to determine the ROI for purchases."

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.