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Cmo

Marketing Evolution Is Failing In The C-Suite

Daniel Newman | Posted 10.21.2014 | Business
Daniel Newman

Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.

New Research Simultaneously Helps CMOs and Society

Perry Yeatman | Posted 09.16.2014 | Business
Perry Yeatman

The increasing difficulty in differentiating a brand based on price, quality or convenience has actually created a new opportunity -- or dare I say a new imperative -- for all marketers to seek out new ways to make their products matter. One of the most promising new sets of benefits are intrinsic social benefits

Travel in Style With These 8 Savvy C-Suite Travel Tips

Jeffrey Hayzlett | Posted 09.12.2014 | Business
Jeffrey Hayzlett

Very rarely are they in one place for an extended period of time. With that type of travel schedule, you learn the leanest way to pack and still have everything you need with you.

To All Corporations: This Is What People Mean When They Talk About Fairness

Ujwal Arkalgud | Posted 09.16.2014 | Business
Ujwal Arkalgud

As people, we've become accustomed to asking questions publicly, digging deeper and going past the advertising noise that bombards our senses every single waking minute.

The Enduring Legacy and Many Meanings of the 'Family CMO'

Nancy Brown | Posted 07.05.2014 | Healthy Living
Nancy Brown

In many organizations related to health care, the leading voice holds the position of Chief Medical Officer. And in families everywhere, this lofty role carries another label: Mom.

Women in Business: Q&A with Diana Hovey, CMO, Corner Bakery Cafe

Laura Dunn | Posted 05.18.2014 | Business
Laura Dunn

Diana joined the leadership team at Corner Bakery Cafe in 2006, taking an active role in shaping brand strategy for what she describes as the "ultimat...

The Evolution Of C-Suite Communications

Sharat Sharan | Posted 04.15.2014 | Business
Sharat Sharan

As the lines blur between the roles of the CIO and CMO in the coming year, it will be even more important for all C-level executives to communicate effectively.

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

Message to CIOs, Stop Hogging Innovation: It's the Business of Everyone in the C-Suite

Richie Etwaru | Posted 03.19.2014 | Technology
Richie Etwaru

Real innovation isn't in a job description or new title, it's a way of life.

Digital or Bust: Budgets Flow Towards Stronger Returns

Amanda Fayer | Posted 08.13.2013 | Business
Amanda Fayer

It's not surprising to see marketing budgets shifting towards a more digital-focus this year. What makes the increase significant is the fact that a v...

The Sudden Rise of the Digital CMO

Jim Yu | Posted 08.04.2013 | Small Business
Jim Yu

Billboards and airplane advertorials may still have their place in the marketing mix, but the innovative approaches employed by both the most progressive enterprises prove that measuring a solid earned media strategy is not done exclusively through the traditional marketing budget.

A Chief Marketing Officer for Your Small Business?

Melody Stevens | Posted 06.12.2013 | Small Business
Melody Stevens

Do you already have someone like this in your company? Or, does this sound more like a dream? What if all these tasks were off your plate?

Rise of the Hybrid Marketer: An Interview with Paul Roetzer

Phil Simon | Posted 05.28.2013 | Business
Phil Simon

I often write about how technology permeates every aspect of our lives. Today it seems as if nothing remains unscathed from the avalanche that is technology. To that end, I sat down down with Paul Roetzer, author of The Marketing Agency Blueprint and founder of PR2020.

Big Data Wars: CIOs Are From Mars, CMOs Are From Venus

Beverly Macy | Posted 03.08.2013 | Technology
Beverly Macy

The next wave of enterprise social will take place on that long walk from the Data Center to the Marketing Department.

Dear CIO, Chief Marketing Officer's Success Depends on You

Vala Afshar | Posted 03.09.2013 | Technology
Vala Afshar

CIOs can partner with marketing leaders to optimize the use of technology to increase execution velocity and scale departmental efficiencies. Here are the ways the CIO can help marketing be more successful.

If Your CMO Isn't Social, How Can You Have a Social Business?

Jure Klepic | Posted 02.12.2013 | Business
Jure Klepic

If these CMOs can't become social media influencers themselves, how can they expect to lead their companies in this crucial area?

CMOs and CIOs: The New C-Suite Power Team (INFOGRAPHIC)

Posted 11.19.2012 | Technology

What happens when companies finally add Marketing to its C-suite lineup? See how companies' chief marketing officers (CMOs) and chief information offi...

Fast Forwarding to the Next Generation TV Viewer

Martin Guillaume | Posted 11.19.2012 | Green
Martin Guillaume

The era of the connected consumer is forcing many media organizations to rethink not only how they operate but also how they remain relevant. Today's audiences are exposed to more content across more channels than ever before.

Harnessing the Corporate Brain With Social Business

Wim de Gier | Posted 11.19.2012 | Green
Wim de Gier

Social business does not equal collaboration. Yes, certainly social networking tools encourage employees to connect with each other on various project...

Belief: A Force Greater Than Inertia

Tom Butta | Posted 10.29.2012 | Business
Tom Butta

Some might see the notion of belief as a non-strategic, softer side of business. That couldn't be more wrong. Belief is the essential ingredient for winning. Look at these three common scenarios. See how belief made the difference.

Samsung Hope for Children Raises 1.5 Million Dollars

Shira Lazar | Posted 06.08.2012 | Impact
Shira Lazar

This week, celebs and sports stars ranging from Jennifer Hudson to Swizz Beatz and Tim Tebow gathered at the American Museum of Natural History in New York for Samsung's Hope For Children Gala.

What Is a Social Business App, Anyway? And Why Is the Market Booming?

Ryan Holmes | Posted 08.07.2012 | Technology
Ryan Holmes

While consumer social like Facebook and Twitter gets the headlines, perhaps the greatest untapped potential for social networking lies in business applications.

The New C-Suite Power Players (INFOGRAPHIC)

Posted 06.26.2012 | Technology

With companies being inundated with floods of big data — customer demographics, Facebook likes, tweets — many businesses’ C-suites have undergon...

What is Transformation?

Tom Butta | Posted 05.28.2012 | Business
Tom Butta

I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The pi...

The Road to Value (Part 2)

Tom Butta | Posted 05.14.2012 | Business
Tom Butta

A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the roadmap says is needed and what the company can actually provide.