At the helm of DoLab are the Flemming brothers, Dede and twins Jesse and Josh. Here, the Flemmings talk about connecting a worldwide collective of artists, living in Venice and redefining the life of the party.
It is easy to forget how many people love the music you love until you stand in tents and around stages with thousands of people wearing the same immensely satisfied smile on their faces as they are transcended at least for a moment into a completely different place.
If Coachella 2012 is remembered for one thing, it's likely to go down in history as the year electronic music dominated the lineup, from the festival's longstanding dance nexus the Sahara Tent to the traditionally rock-oriented main stage.
There comes a time in every It Boy's life when he must explore beyond his bright lights, big city. That time is usually the second (or third) weekend in April, when the prospect of high-intensity live music drives you out of the comforts of your urban bubble to the scorching California desert.