Fairlife is the brand name for a new product from Coca-Cola that many are calling "designer milk." It looks and tastes (more or less) like regular milk but if you look at the nutrition facts panel, you'll see a very different picture: Compared with regular milk, Fairlife ultra-filtered milk is 50 percent higher in protein, 30 percent higher in calcium, and 50 percent lower in sugar.
The idea that Coke could simply abandon its top full-calorie brands and still offer a healthy portfolio to investors was absurd. So the company turned to overseas markets to make up for lost revenue at home by selling more Coca-Cola abroad, in places like India, where the company happily reported caloric beverages enjoying double-digit growth in 2012.
Watchdogs say the project, ironically called the Banking on Women initiative, is merely a savvy way for Coca-Cola to increase its own reach in the country while diverting so-called development funding from the International Finance Corporation, a subsidiary of the World Bank, to subsidize Coca-Cola's profit-seeking activity.