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Coke Marketing

According to Kids, Coke and the Critics Are Missing the Point

Rose Cameron | Posted 03.29.2013 | Business
Rose Cameron

The industry doesn't get it. Not many kids crave Coke or sip it from that iconic bottle because it is 'sugar and fizzy water,' they love or loved Coke because of its marketing.

Coke's 'Doc Pemberton' May Actually Be Disgraced Confederate General

The Huffington Post | Ryan Grenoble | Posted 12.28.2012 | Business

When the Coca-Cola Company launched "New Coke" in 1985, it hoped its updated take on the iconic soda would re-energize sales. Instead, consumer reacti...