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Coké

5 Things You Didn't Know About Pop Rocks

Thrillist | Posted 03.27.2015 | Taste
Thrillist

What makes them fizz? Will they actually puncture your stomach? And whatever happened to Little Mikey?

Coke Pays Nutrition Experts To Say Soda Can Be A Healthy Snack

AP | By CANDICE CHOI | Posted 03.17.2015 | Business

WTH?!

Warren Buffett's Secret To Staying Young Might Make You Sick

The Huffington Post | Yagana Shah | Posted 02.26.2015 | Fifty

With billions of dollars at his disposal, you'd imagine Warren Buffett enjoying gourmet meals whipped up by a chef and served up on a gold platter. Bu...

Kanye and Samsung Unintentionally Boost Sales of Rivals

Ira Kalb | Posted 02.26.2015 | Business
Ira Kalb

As Beck received his Album of the Year award at the Grammys, Kanye West jumped on stage to presumably do what he did to Taylor Swift 5 years before.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

'I Am Penguin, Hear Me Squeak!' A Bird Speaks Out From Inside SeaWorld's 'Antarctica'

Peter Mandel | Posted 01.19.2015 | Travel
Peter Mandel

I don't know if you are aware of this, but we penguins have our pride. In my case, I'm no run-of-the-mill bird. I'm a King penguin, in fact--bred fo...

Coke Is Targeting Nations That Don't Have An Obesity Epidemic... Yet

Bartow J. Elmore | Posted 12.29.2014 | World
Bartow J. Elmore

The idea that Coke could simply abandon its top full-calorie brands and still offer a healthy portfolio to investors was absurd. So the company turned to overseas markets to make up for lost revenue at home by selling more Coca-Cola abroad, in places like India, where the company happily reported caloric beverages enjoying double-digit growth in 2012.

10 Vintage Coke Commercials You'd Never Dare Fast-Forward Through

The Huffington Post | Julie R. Thomson | Posted 10.06.2014 | Taste

You're going to want to see these.

The World's Most Closely Guarded Recipes

The Daily Meal | Posted 12.01.2014 | Taste
The Daily Meal

We'll never know for sure exactly what goes into these foods and drinks.

Off-Brand Drinks That Taste Better Than The Real Thing

The Daily Meal | Posted 11.18.2014 | Taste
The Daily Meal

Does soda really taste better when it's a "brand"?

Coke Has To Put On The Red Light

The Huffington Post | Harry Bradford | Posted 09.06.2014 | Business

Some Coke cans in the U.K. will soon get marked with a red dot because of the drink's high sugar content. The labels are part of a voluntary progra...

Deadly Catch? Germiest Places on Cruise Ships

Diana Fasanella | Posted 10.29.2014 | Comedy
Diana Fasanella

You may think you're in an idyllic, protected environment on a cruise ship, but, au contraire! You're in a bubbling stew of microscopic buggies, especially those norovirus bacterium that are just waiting to quarantine you in your stateroom, sitting on the john with your head in a bucket.

Share a Coke: More Evidence on Real Effectiveness

Tom Collinger | Posted 10.18.2014 | Business
Tom Collinger

Tracking individual purchase behavior, particularly linking it to an individual's social media behavior is difficult, but apparently Coke is doing it right.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

Coke Is Paying Expat Employees To Deal With Pollution

The Huffington Post | Jonathan Feldman | Posted 07.17.2014 | Green

As a child, maybe you were asked on the playground how much money you would have to be paid to eat a bug or do something gross. Well, what if someone ...

Working Off a Coke: Warped Logic at Its Finest

Ayala Laufer-Cahana, M.D. | Posted 08.25.2014 | Healthy Living
Ayala Laufer-Cahana, M.D.

The ad imagines what would happen if people paid for their can of Coke by working off the calories it contains. It shows that people are different, but on average, working off a can of soda takes just 23 minutes of cycling.

In the Future Will Shopping Be a Thing of the Past?

Mike Cassidy | Posted 08.16.2014 | Technology
Mike Cassidy

When you read about our inevitable march to a world dominated by connected devices, you start to get the idea that when it comes to the Internet of Things, actual shopping might become a thing of the past.

Lawsuit Could Open Door For Litigation Against Deceptive Labeling

AP | SAM HANANEL | Posted 08.12.2014 | Green

WASHINGTON (AP) — Coca-Cola's version of pomegranate juice is not quite the real thing, and a competitor has another chance to prove it in court. T...

UPDATE: Coke To Drop Controversial Ingredient Entirely

AP | By CANDICE CHOI | Posted 07.05.2014 | Healthy Living

NEW YORK (AP) — Coca-Cola says it will drop a controversial ingredient from all its drinks that contain it, not just Powerade. The At...

5 Famous Coca-Cola Myths That You've Probably Heard

The Daily Meal | Posted 05.25.2014 | Taste
The Daily Meal

Have you heard that Coca-Cola spelled backwards is actually a secret anti-Muslim message written in Arabic?

Convenience Stores: C Is for Conundrum

Jeff Ritterman, MD | Posted 05.14.2014 | Healthy Living
Jeff Ritterman, MD

Is it possible to save our teens from the adverse health impacts of sugary drink consumption without destroying the livelihood of the C-store shopkeeper? What kind of transformation of the C-store would be needed for this to happen?

Coca-Cola Hilariously Reminds Us Why We Should Be Quiet At The Movies

The Huffington Post | Tyler McCarthy | Posted 03.13.2014 | Entertainment

There's nothing more annoying than loud people in a movie theater. If common decency hasn’t taught people to be quiet at the cinema, perhaps this fa...

Bad News For Coca Cola

AP | By CANDICE CHOI | Posted 04.20.2014 | Business

NEW YORK (AP) — Coca-Cola's fourth-quarter profit fell as the world's biggest beverage maker once again sold less soda in North America. ...

America the Beautiful for the 21st Century

Raul A. Reyes | Posted 04.15.2014 | Latino Voices
Raul A. Reyes

So Coke's commercial truly reflects our nation's past, present and future. What's wrong with that?