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Coké

Who's Winning the Social Cola Wars? It's March Madness and the Battle Is On

Beverly Macy | Posted 05.28.2011 | Technology
Beverly Macy

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

How Pepsi Fell Behind Coke

Ad Age | Posted 05.25.2011 | Home

Pepsi lost the cola war last week. It's debatable whether the brand was defeated or unwittingly surrendered by abandoning tried-and-true advertising ...

Why 'Unfiltered' Ginger Ale Tastes Better

Liza de Guia | Posted 05.25.2011 | Home
Liza de Guia

Meet Bruce Cost, the founder of Fresh Ginger Ginger Ale by Bruce Cost, an unfiltered, pure cane sugar ginger ale made in Brooklyn, NY.

WikiLeaks: How The Cola War Was Won In Libya

Posted 05.25.2011 | World

WASHINGTON (Reuters) - An unpublished U.S. diplomatic cable obtained by WikiLeaks tells the previously undisclosed story of how an American corporate...

Has Coca-Cola's Top-Secret recipe Been Leaked? Not Really

Daily Finance | Bruce Watson | Posted 05.25.2011 | Business

Coke (KO) is the real thing, at least as far as American consumers are concerned. A fixture on the cultural scene almost since its 1886 introduction, ...

Branding: The Secret to Selling More Books

Penny C. Sansevieri | Posted 05.25.2011 | Books
Penny C. Sansevieri

If you've ever wondered what motivates people to buy a book, consider this: consumers don't buy a book, they buy a brand or, as a friend of mine says, consumers crave a brand.

PHOTO: Warhol Coke Bottle Sells For Over $35 Million

The Huffington Post | Adam J. Rose | Posted 05.25.2011 | Arts

What do you get when you combine soda pop with pop art? An eye-popping auction for $35.36 million. Andy Warhol's "Coca-Cola (4) (Large Coca-Cola...

The Coke Machine: New Book Reveals the Dirty Truth Behind Coca-Cola

Tara Lohan | Posted 05.25.2011 | Home
Tara Lohan

The company has spent 124 years polishing its image, but it took author Michael Blanding only 300 pages to tarnish that gleam.

The Folk Hero Franchise: Marketing the Chilean Miner Brand

Linda Kaplan Thaler and Robin Koval | Posted 05.25.2011 | Business
Linda Kaplan Thaler and Robin Koval

Those miners just hit the majors when it comes to global marketing. Right now, a Chilean miner has as much branding and endorsement potential as LeBron James.

"Green" Is More Than a Buzzword at Opportunity Green

Micki Krimmel | Posted 05.25.2011 | Los Angeles
Micki Krimmel

For many large corporations, "green" has finally become much more than a marketing buzzword.

Teamsters Union Protests Coca Cola's Labor Practices, as Company Shutters Plants

Akito Yoshikane | Posted 05.25.2011 | Politics
Akito Yoshikane

Although they work for a company that popularized the slogan "Have a Coke and a smile," Coca-Cola workers are doing more frowning than ever these days.

In Defense of San Francisco Values

Geri Spieler | Posted 05.25.2011 | Los Angeles
Geri Spieler

The Republicans are doing what they do best: Obfuscate the issues, blame, complain, point fingers and make up stuff up instead of offering real solutions about real problems.

Alleged Jamaican Drug Lord Won't Fight Extradition To US

AP | TOM HAYS | Posted 05.25.2011 | World

NEW YORK — Following bloodshed over his capture, Jamaican gang leader Christopher "Dudus" Coke arrived in New York City under tight security on ...

Ohio State Keeps Coca-Cola Contract, Worth More Than $30 Mil, Under Lock And Key

The Lantern | Posted 05.25.2011 | College

Coca-Cola's formula for its sugary sweet soda is under lock and key, guarded by Coke as a trade secret. Now, Ohio State and Coke say that parts of the...

Cocaine Sentencing Injustice Slightly Lessened

Chris Weigant | Posted 05.25.2011 | Politics
Chris Weigant

In true incrementalist fashion, Democrats have now made things slightly less unfair, but fell far short of actual fairness. It's as if, right after the Civil War, Congress announced that black people would now count as four-fifths of a person.

Christopher 'Dudus' Coke, Alleged Jamaican Drug Lord, Pleads Not Guilty In New York

AP | TOM HAYS | Posted 05.25.2011 | World

NEW YORK — Jamaican gang leader Christopher "Dudus" Coke, appearing in U.S. court after the government had sought for months to extradite him fr...

Coca Colla: It's the Real Thing

Nikolas Kozloff | Posted 05.25.2011 | Politics
Nikolas Kozloff

The Andean nation's indigenous people have long resented the Coca-Cola company for usurping the name of their sacred coca leaf. Now, they are aiming to take back their heritage.

Tax Me Baby: The True Cost of Coke

Peter A. Ubel | Posted 05.25.2011 | Politics
Peter A. Ubel

Consider how much a can of Coke really costs. The price doesn't reflect the cost of medical care associated with obesity, diabetes and cardiology interventions, all fueled by the low cost of sugary drinks.

Vitamin Water Looks to Spread a Little Brand Madness of Its Own...

Joe Favorito | Posted 05.25.2011 | New York
Joe Favorito

The folks at Vitamin Water have always championed the idea of the look-away pass as a way to find ways to build brand value. Figure out what the comp...

Super-Sized Advice From A Former Fat Kid

Taylor LeBaron | Posted 11.17.2011 | Healthy Living
Taylor LeBaron

When I was 14 and weighed 297 pounds. I'm now 17, and I've weighed 145 pounds for the past two years. Getting and staying fit has been tough, but it's easier than a lifetime of obesity.

The Death of Theatre Alley (New York, You've Changed)

Nick Carr | Posted 05.25.2011 | New York
Nick Carr

One of New York's rare archetypal dank alleys is no more -- all the buildings on one side have been torn down to make way for what I can only imagine will be a sterile high rise.

Coca-Cola Co. Denies Involvement in Murder and Rape, Blames "U.S. Judicial System"

Eric Michael Johnson | Posted 05.25.2011 | Politics
Eric Michael Johnson

Coca-Cola has long marketed itself as synonymous with American values. But after recent allegations that it covered up acts of murder and rape at a Guatemalan subsidiary, Coca Cola may face up to justice.

Coca-Cola Gets Small with Precious Packaging

Val Brown | Posted 05.25.2011 | Media
Val Brown

As a brand marketer, I appreciate Coke's newest effort to stand out in the highly competitive beverage sector. These mini bottles and cans are a very good move.

False Advertising: McDonald's And Coke Are Proud Sponsors of the Winter Olympics

Damien Hoffman | Posted 05.25.2011 | Business
Damien Hoffman

Given the outrageous obesity and diabetes issues plaguing many Western nation, the last thing we need is fat kids feeling OK with their fries because they believe Shaun White lives on crap too.

The New Policy Battlefield: All Eyes On Coca-Cola And Social Media PR

Martin Luz | Posted 05.25.2011 | Business
Martin Luz

If you want to see how future national policy wars will be fought, keep your eye on Coca-Cola and the American Beverage Association. Over the next few years sugar will become the new tobacco.