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Cola Wars

Roger Enrico: How The Pepsi CEO And Michael Jackson Invented "New Coke"

Jesse Kornbluth | Posted 06.12.2016 | Entertainment
Jesse Kornbluth

When Al Pacino got his first important theater role, an actor who didn't get the part asked him how that happened. "Just lucky," Pacino said. But th...

This Coke Machine Takes Hugs Instead Of Money

Posted 04.11.2012 | Business

A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better? A free Coke. ...

Remembering Coke's 'OK' Campaign

Gastronomista | Posted 06.01.2011 | Home

OK Soda debuted in 17 test market cities in 1993, including our hometown. Lord knows we didn't need any more soda - just ask our mothers or dentists -...

Who's Winning the Social Cola Wars? It's March Madness and the Battle Is On

Beverly Macy | Posted 05.28.2011 | Technology
Beverly Macy

Both Pepsi and Coke are very able and nimble competitors. The question now is, which cola giant will best harness the power of real-time social media?

How Pepsi Fell Behind Coke

Ad Age | Posted 05.25.2011 | Home

Pepsi lost the cola war last week. It's debatable whether the brand was defeated or unwittingly surrendered by abandoning tried-and-true advertising ...

Has Coca-Cola's Top-Secret recipe Been Leaked? Not Really

Daily Finance | Bruce Watson | Posted 05.25.2011 | Business

Coke (KO) is the real thing, at least as far as American consumers are concerned. A fixture on the cultural scene almost since its 1886 introduction, ...

Coke Muscles In On Arabian Pepsi Territory

Los Angeles Times | Raed Rafei | Posted 05.25.2011 | Business

Prompted by a recent surge of prosperity in the Middle East, the giant American beverage companies have engaged in a fierce race to win the soft-drink...