Now is the time of the year that most college and university boards of trustees meet to set in place what the comprehensive fee -- tuition, fees, room and board -- will be for next year. It's a telling moment for higher education.
As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
Becoming part of 2,300+ year old tradition, a tradition much older than the current trend of anti-democratic capitalism, is not only an honor but a responsibility.
Student loans can be a minefield. Many graduates put off refinancing their student loans simply because they don't understand the process.
How do you tell a promising student with the heart and mind to be a fantastic teacher that she can't afford to join us in the world's best profession?
Obviously no one wants to borrow any more for college than they have to, but these days student loans are a necessary part of paying for college for most students and their families.
Because we don't distinguish among types of higher education, many students don't know that undergraduate colleges can be much more affordable -- and lead to much less indebtedness -- than they realize.
How can I convince myself to go into journalism when I am uncertain if I will be able to handle the financial repercussions?
I was awarded more scholarship money than the cost of attendance, and as a result, received refund checks back each semester, totaling over $10,000 in the last two years of my college career.
My take-home pay is a little more than $3,000 a month -- and roughly 45 percent of that goes toward my student loan payments. When that much of your paycheck is eaten up, something's gotta give.
Let me be clear. College is not right for everyone, but it undisputedly remains the ticket to socioeconomic mobility. We need to stop debating its value, and instead focus on ensuring more students have access to college.
Some of us were told to go to graduate school, taking on more debt, being advised that this would set us ahead of the competition. And after graduation we found -- and continue to find -- that the economy is still lagging.
In Andrew Rossi's new documentary, Ivory Tower, Rossi (Page One: Inside The New York Times) explores the rising cost of a college education in America and asks the unfortunate question, Is it worth it?
Why don't they just stop? Hillary's absolutely right on this one. As a former senior-level appointee in the White House, under two presidents and three cabinet secretaries, I came out last October, 2013.
There aren't many people who will dispute the value of a college education. College graduates tend to have higher levels of job satisfaction and quali...
If the P-12 education system is all about preparing its students for success in adulthood, then college preparation is obviously a must. In the fall o...