Students will not show their true stuff unless they find what their "wow" factor is. They have to find the arena -- the discipline that engages them so that they do their best work -- because it interests them. Round pegs don't go in square holes.
Some students are lucky -- they know exactly what they want to do practically from the womb. As for the rest of us, it can be a very lengthy process of self-discovery before you realize what you're meant to do.
Shouldn't students learn specific skill sets that will set them up to grab the jobs available right now -- especially where there are gaps in the STEM-related fields? When we make this case to drive students to these particular fields of endeavor we forget four key things.
Students are told to be practical and find a major that will serve them in practical terms carrying them to a life in engineering or accounting. Or they are told to find a passion and follow that. Neither is quite right.
A sociology education helps the student to think like a social scientist -- attentive to facts, probing with hypotheses, offering explanations, critical in offering and assessing arguments for conclusions.