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College Marketing

What to Do When College Marketing Materials Look the Same

W. Kent Barnds | Posted 05.02.2016 | Education
W. Kent Barnds

A few weeks ago a couple I know asked me if I wanted to see the box of recruitment materials their son had accumulated over the course of his college search.

A (Late) New Year's Resolution: Colleges, Opportunities and a 'Fit'

Richard Greenwald | Posted 03.05.2014 | College
Richard Greenwald

Today's students of limited means don't have the guides, networks or support, and they sometimes go to colleges they can't afford, where they struggle, fail and leave (with debt).

Hey Colleges: Less Marketing, More Financial Aid Please

The Boston Globe | Posted 12.17.2012 | College

As a high school senior currently applying to college, I send each school to which I am applying only one application. Simultaneously, I receive a bom...

Misconceptions of Marketing to College Students: Why a Free T-Shirt Just Doesn't Cut It Anymore

Leah Bell | Posted 11.12.2012 | Business
Leah Bell

Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.

Does It Matter Where You Go To College? Probably Not.

Holly Robinson | Posted 06.13.2012 | College
Holly Robinson

A designer degree doesn't matter nearly as much in the long run as the things a student does while getting that piece of paper -- especially the activities and jobs between classes and during the summer.