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#Communications

The Specifics of Storytelling for Social Innovation

Pauline Zalkin | Posted 08.03.2014 | Impact
Pauline Zalkin

A story is a roadmap to another person's subjective experience - the gateway to empathy. It's obvious, then, why stories are an essential means of relating for social innovators.

The Compact With Capitalism: Wheeler's Net Neutrality Dodge

Tracy Rosenberg | Posted 07.27.2014 | Politics
Tracy Rosenberg

Rhetoric and reality sometimes diverge. Right now, the future of the Internet is hooked like a fish between two different paths.

Brand-building Tips for Grassroots NGOs

Barry Segal | Posted 07.21.2014 | Impact
Barry Segal

Guest Post by Gabrielle Francesco Brand development is often the last thing on the mind of an executive director of a grassroots NGOs working in a d...

5 Social Media Listening Tools That Every Business Should Be Using

Simon Tam | Posted 09.11.2014 | Business
Simon Tam

Have you noticed that it's easier to keep your house clean if you work on it a little each day rather than waiting until it gets really bad and needs an overhaul? It's the same with social media and any kind of listening tool.

The Big Data Craze Is Just as Qualitative as It Is Quantitative

Sean Donahue | Posted 07.01.2014 | Media
Sean Donahue

For brands, political campaigns and advocacy organizations that aim to have data-driven conversations with audiences, it will be more important than ever to apply qualitative logic and human reasoning to online analytical models.

"Global Whaaamin, What a Faaaahhhce!" Someone Help Scientists and Academics Communicate

Marc Gopin | Posted 06.30.2014 | Green
Marc Gopin

When you lose the Tom Paines of common sense in liberal New England, then you don't stand a chance of evolving American culture. Don't say something stupid and expect him to believe it.

Art Class for the Digital Age: The Emergence of the 'Visual-First' Social Web

Sean Donahue | Posted 06.24.2014 | Media
Sean Donahue

In recent months, the ever-evolving social Web and demand for a visual-first approach requires that everyone in public affairs and communications learn how to create and design compelling visual content.

3 Memorable Ways to Launch a Product to Wow Customers

Cassie Hughes | Posted 06.11.2014 | Business
Cassie Hughes

What many marketers don't understand is that how you get a product to consumers is equally important to their initial, hands-on experience.

Finding Out Her Content Marketing Was Dying Was Beyond Devastating -- So She Did This

Chad Pollitt | Posted 06.09.2014 | Business
Chad Pollitt

There's a lot of failure happening in content marketing and seemingly not a lot of solutions to address the problem. So, what is the problem?

Today's Internet Forecast: Cloudy with a High Chance of Content Pollution

Sean Donahue | Posted 06.08.2014 | Media
Sean Donahue

To be relevant, it's no longer acceptable to be an ad-hoc publisher and expect the masses to flock to one's brand or cause. Just the opposite, relevance is largely defined by one's ongoing presence in the broader online conversation.

Measuring the ROI of Public Relations: Five Experts Weigh In

Molly Borchers | Posted 05.26.2014 | Business
Molly Borchers

As we often say at my company, PR is the ultimate word of mouth.

A New U.S. Global Policy in Communications

John M. Eger | Posted 05.15.2014 | Technology
John M. Eger

We have finally recognized that the International Corporation for Assigned Names and Numbers (ICANN)--a U.S. based corporation with unlimited power to...

If I Can't Sell It, I'll Keep Sitting On It

Michael Ramah | Posted 05.14.2014 | Business
Michael Ramah

Those clinging to the false security of the conventional model should take a long hard look at the fragmentation that is confounding the advertising industry.

Goodbye Yellow Brick Road

Michael Ramah | Posted 04.22.2014 | Business
Michael Ramah

The opportunities this presents for connection and communication are amazing. But so are the challenges.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.

Radio Beijing in the Middle East

Joseph Braude | Posted 04.08.2014 | World
Joseph Braude

Like American public diplomacy efforts in the Arab world, the Confucius Institute--the franchise of Chinese educational facilities that was promoted in the Arabic CRI broadcast--also encounters opposition in some countries where it maintains a presence.

How Fear Gets In The Way Of Leadership

Brian Reich | Posted 03.04.2014 | TED Weekends
Brian Reich

2013-01-18-TEDplayvideo.jpgSure, there is no shortage of people who hold positions of power and authority, or who are put on a pedestal and proclaimed a leader - by the media, their supporters, or often themselves. But they aren't leaders. Actual leadership is in short supply.

Frankenstein Clients?

Michael Ramah | Posted 02.10.2014 | Business
Michael Ramah

In advertising and communications, griping about clients is a time-honored pastime. In tone and substance, it falls somewhere between complaining about the weather and whining about an inconsiderate significant other. It does about as much good, too.

Why? How Great Leaders Inspire Action

Lloyd I. Sederer, MD | Posted 02.05.2014 | TED Weekends
Lloyd I. Sederer, MD

2013-01-18-TEDplayvideo.jpgWe are too often programmed to start with "the what and the how" -- the service or product and the way it does its thing -- and omit the greater value of it all.

Outsourcing? Don't Hire These 9 Freelancers!

Allena Tapia | Posted 02.02.2014 | Small Business
Allena Tapia

Selecting a professional freelancer, whether a writer, graphic designer, marketer or so on, doesn't have to be a harrowing experience nor a money pit.

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

Ciara Pressler | Posted 02.01.2014 | Small Business
Ciara Pressler

Launching a business is like falling in love -- the initial ecstasy of your idea blinds you to the realities of long-term commitment.

Existential Journalism Revisited

Magda Abu-Fadil | Posted 01.23.2014 | Media
Magda Abu-Fadil

Here we go again. What is journalism? Who is a journalist? How do you educate journalists? It's an existential question that's becoming more pertinen...

More Glee: Set Your Voice Free

Cortney McDermott | Posted 01.23.2014 | Business
Cortney McDermott

These three tips alone, when applied, will dramatically and immediately change your voice. Try them out and then join us for part II of this series, in which Roger will reveal the dangers of being sound predictable and explain why speaking and singing are the same thing.

Managing Difficult Communications

Aleeka Kay Edwards | Posted 10.20.2013 | Hawaii
Aleeka Kay Edwards

Most of Jan Valdez's tenants only last two days living in her Hawaiian mansion. She's arranged a barter system for anyone who wants to stay at her...

How-To Justify Your Economic Justice Agenda

Jonathan Lewis | Posted 01.23.2014 | Impact
Jonathan Lewis

Good communications skills change hearts and minds, win over naysayers, convince financial backers and motivate colleagues. In the social sector's un...