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Community Management

#FredinChina: Millennials to Steal Women's Day

Fred Raillard | Posted 03.15.2016 | Technology
Fred Raillard

'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.

Don't Build a Company: Build a Tribe

Matt Wilson | Posted 02.09.2017 | Business
Matt Wilson

Can you turn a few customers into a thousand ravings fans? Are your clients organizing across the country to talk about what a great experience t...

How I Started Over 80 Worldwide Trending Topics On Twitter

Sofia Katsali | Posted 12.21.2016 | Technology
Sofia Katsali

Why do I love Twitter? Trending topics. Local trending topics. Worldwide trending topics. You name them. Let's kick-start this article by providing s...

Building a Community of Digital Nomads: A Toptal Head of Community Tells His Story

Jonha Revesencio | Posted 10.12.2016 | Business
Jonha Revesencio

As the Head of Community for Europe, the Middle East, and Africa, Kenan makes sure everything runs smoothly and even hosts his own events from time to time.

Thoughts on Online Support Communities: An Interview With Shelley Sessoms of SAS

Phil Simon | Posted 09.28.2016 | Business
Phil Simon

Go back 20 years and customer service mainly consisted of 1-800 numbers, seemingly interminable queues, those oh-so-lovely IVRs, and plenty of angry customers.

How to Encourage Customers to Tell Their Stories in Social Media

Peter Friedman | Posted 11.26.2014 | Business
Peter Friedman

End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...

What is the Value of Community?

The Huffington Post | Posted 05.23.2014 | Huffpost Code

The Huffington Post engages millions of people every day. How has this audience grown? What does the business gain from fostering the community? Tim M...

Formulating a Content Strategy

Brandon Suyeoka | Posted 04.21.2014 | Hawaii
Brandon Suyeoka

Many brands make the mistake of not thinking their strategy through or having none at all. This normally results in underwhelming an audience with content built on one-way conversations.

Community Manager: Key to the Future of Business

Tim McDonald | Posted 03.29.2014 | Technology
Tim McDonald

Today is the fifth annual Community Manager Appreciation Day. It's also the first year it has a theme: The Evolution of the Community Manager. Community managers do a lot for the companies they work for.

6 Social Media Trends of 2013 and What They Mean for the Future

Peter Friedman | Posted 02.18.2014 | Technology
Peter Friedman

Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.

9 Top Community Managers on Why Online Community Matters

Megan Berry | Posted 07.30.2013 | Technology
Megan Berry

These are the people passionate (and crazy) enough to devote their lives to building these communities. What inspired them to do it? Their answers came down to two overarching themes.

Crowdfunding Is More Than a New Source of Capital

Shaun Abrahamson | Posted 06.01.2013 | Business
Shaun Abrahamson

How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?

5 Tips for Turning a New Signup Into a Power User

Megan Berry | Posted 07.30.2012 | Small Business
Megan Berry

In the first experience, your users decide how much of their time or money they will invest in your company. Will they become a lifelong devoted fan, sharing your company with all their friends or will they drop off after the first signup?

Facebook to Agencies: How Will People Share Your Stories?

Andrew Cherwenka | Posted 06.24.2012 | Media
Andrew Cherwenka

Stories are the currency. Getting your content seen in newsfeeds, timelines and tickers is the most powerful aspect of Facebook and the most underutilized by marketers.