'Women's Day' is on March 8th, and celebrates equality between the men and women. This is a very serious day in China, where every Chinese woman expects to be treated extremely well on this day by her entourage, family, company and her husband.
Today is the fifth annual Community Manager Appreciation Day. It's also the first year it has a theme: The Evolution of the Community Manager. Community managers do a lot for the companies they work for.
Social media continued its meteoric rise in influence. Oftentimes, it surpassed the influence of traditional broadcast media in broad cultural arenas including news, politics, entertainment and marketing.
How much can you reduce content marketing risk if your community can help come up with ideas to test? Or how might your crowd expand your network to reach early reference accounts or influential customers?
In the first experience, your users decide how much of their time or money they will invest in your company. Will they become a lifelong devoted fan, sharing your company with all their friends or will they drop off after the first signup?