Competitive intelligence spend is increasing among organizations on the rise. It's proven to gain an edge on competitors, but it is not just for Fortune 500 firms.
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In his classic book focused on military strategy The Art of War, Chinese general Sun Tzu said: "keep your friends close and your enemies closer." This...
America needs to internalize the competitive intelligence and accept the fact that in many key areas of society it is now lagging behind. It then needs to shake itself from its complacency.
If America were a corporation, it would today be the equivalent of IBM in the early 1990s. Once a world leader, America is now lagging behind.
Before you pick up the phone to hawk your wares to a prospect, ask yourself: What is the thing you are going to talk to them about that is about them, not about you?
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