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(VIDEO) comScore's Fetters: Digital Buy Side Wants Audience Quality, Ecosystem Cleanup

Andy Plesser | Posted 02.06.2017 | Media
Andy Plesser

HOLLYWOOD, Florida - Has the pendulum begun to swing from advertising and media's preoccupation with digital viewability to audience quality? It's a t...

(VIDEO) comScore's Fulgoni On Internet-Connected Devices And The Future of Media Research

Andy Plesser | Posted 01.09.2017 | Media
Andy Plesser

LAS VEGAS - While running Information Resources Inc. beginning in 1980, Gian Fulgoni had an insider's view of the consumer research business. With com...

(VIDEO) Trump's Campaign Success Has Lessons For Marketers, comScore's Livek

Andy Plesser | Posted 12.04.2016 | Politics
Andy Plesser

MIAMI -- He famously under-spent his rival on TV ads, making greater hay from late-night tweets and sometimes outlandish monologues. So does Donald ...

(VIDEO) Advanced TV Targeting Early In A 'Mega Trend': comScore's Livek

Andy Plesser | Posted 11.22.2016 | Media
Andy Plesser

MIAMI - Bill Livek has many ways to describe advanced advertising targeting--a train, a steamroller, a big snowball. Whatever the metaphor, it's parti...

(VIDEO) How comScore Clients Demand Deduplicated Measurement

Andy Plesser | Posted 07.05.2016 | Technology
Andy Plesser

CANNES -- One screen good, two screens better... but, in households with multiple people and multiple devices, how are advertisers and content owners ...

(VIDEO) Data Helps Creative To Resonate With Consumer Targets: comScore's Fetters

Andy Plesser | Posted 06.26.2016 | Technology
Andy Plesser

CANNES - What do Taylor Swift and Sarah Palin have in common? They're both between the ages of 25 and 54--a heretofore one-size-fits all demographic f...

(VIDEO) Viewability Will Re-Price Premium Inventory Next Year: comScore's Trigg

Andy Plesser | Posted 06.03.2016 | Media
Andy Plesser

LONDON -- When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? For one thing, publishers are g...

(VIDEO) comScore's Chasin Puts The Meter In The Router

Andy Plesser | Posted 05.20.2016 | Technology
Andy Plesser

SEVILLE -- When comScore launched in the 1990s, it began measuring consumers' internet browsing habits by installing a software monitor on their PC. ...

Facebook Really Does Rule The Internet, And These Charts Prove It

The Huffington Post | Damon Beres | Posted 03.31.2016 | Technology

Facebook wants to be your portal to the Internet. Many of its recent products are geared toward making sure you can experience news, chat with your fr...

(VIDEO) As Merger Closes, Rentrak & comScore Push 'New Model' For Media Measurement

Andy Plesser | Posted 01.31.2017 | Business
Andy Plesser

PALM SPRINGS -- The merger of media measurement houses comScore and Rentrak just completed, heralding what the pair say is a new era in consumer track...

(VIDEO) comScore + Retrak Merger "Nice," But Won't Replace Nielsen, Mediaocean's Bill Wise

Andy Plesser | Posted 10.08.2016 | Business
Andy Plesser

The news last week about the acquisition of Rentrak by comScore has been hailed by some as the emergence of a new competitor to Nielsen in the TV rat...

(VIDEO) Biggest Ad Challenge Is 'Invalid Traffic': comScore's Trigg

Andy Plesser | Posted 10.08.2016 | Technology
Andy Plesser

COLOGNE -- As an acronym, it doesn't seem to make any sense. But "IVT" (that's "invalid traffic") is now the new industry jargon for what had been cal...

(VIDEO) comScore Readies Measurement Tool for Connected TV's

Andy Plesser | Posted 05.21.2016 | Media
Andy Plesser

Responding to a dramatic increase in video consumption on connected TV's, comScore is readying a measurement tool to tabulate views on the devices an...

Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 06.12.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

(VIDEO) Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Andy Plesser | Posted 06.10.2015 | Technology
Andy Plesser

AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSc...

(VIDEO) Digital Isn't Boosting Overall Ad Growth Much: comScore's Fulgoni

Andy Plesser | Posted 05.03.2015 | Business
Andy Plesser

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measu...

(VIDEO) Ad Creatives Going Through Renaissance: AOL's Martinez

Andy Plesser | Posted 04.29.2015 | Business
Andy Plesser

FORT LAUDERDALE -- Online ads aren't just banners anymore. Recent developments in digital marketing mean the discipline is beginning to create richer,...

(VIDEO) Ad Fraud Is Not As Widespread As You Think: comScore CEO

Andy Plesser | Posted 04.22.2015 | Business
Andy Plesser

PHOENIX -- Over the last year, the reality that many web ads are viewed not by consumers but by automated scripts, or are otherwise out of view, has g...

'World Press Trends 2014' Debunks Newspapers' Death

Magda Abu-Fadil | Posted 02.04.2015 | Media
Magda Abu-Fadil

"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).

(VIDEO) AOL Tops comScore Rankings of Video Advertising Properties

Andy Plesser | Posted 01.24.2015 | Business
Andy Plesser

In comScore's monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads t...

VIDEO: Weather Company Pairs Marketers With Moods

Andy Plesser | Posted 01.03.2015 | Technology
Andy Plesser

CHICAGO -- Weather often affects consumers' moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weat...

(VIDEO) Facebook Targeting A Boon for Marketers, Havas' Social Lead

Andy Plesser | Posted 12.27.2014 | Media
Andy Plesser

CHICAGO -- Facebook is a marketer's dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the s...

(VIDEO) Video Beats Display, Nearly As Good As TV: comScore's Fulgoni

Andy Plesser | Posted 12.22.2014 | Media
Andy Plesser

CHICAGO -- Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the lead...

(VIDEO) Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

Andy Plesser | Posted 12.21.2014 | Business
Andy Plesser

CHICAGO - Ad network Jun Group's CEO Mitchell Reichgut "recoils" when he hears about auto-playing ads, the new format being picked by Facebook and oth...

Facebook Passes YouTube for Desktop Video: comScore's Fulgoni

Andy Plesser | Posted 12.13.2014 | Technology
Andy Plesser

CHICAGO -- Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google. "In the month ...