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Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 04.13.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

(VIDEO) Measurement of Fraudulent Traffic Must be Stricter, comScore Says

Andy Plesser | Posted 04.10.2015 | Technology
Andy Plesser

AUSTIN -- As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter, Senior VP Marketing at comSc...

(VIDEO) Digital Isn't Boosting Overall Ad Growth Much: comScore's Fulgoni

Andy Plesser | Posted 03.03.2015 | Business
Andy Plesser

Digital advertising has grown fast over the last few years - but its surge is not causing the overall advertising economy to inflate, says an ad measu...

(VIDEO) Ad Creatives Going Through Renaissance: AOL's Martinez

Andy Plesser | Posted 02.27.2015 | Business
Andy Plesser

FORT LAUDERDALE -- Online ads aren't just banners anymore. Recent developments in digital marketing mean the discipline is beginning to create richer,...

(VIDEO) Ad Fraud Is Not As Widespread As You Think: comScore CEO

Andy Plesser | Posted 02.20.2015 | Business
Andy Plesser

PHOENIX -- Over the last year, the reality that many web ads are viewed not by consumers but by automated scripts, or are otherwise out of view, has g...

'World Press Trends 2014' Debunks Newspapers' Death

Magda Abu-Fadil | Posted 02.04.2015 | Media
Magda Abu-Fadil

"Each day, more than half the world's adult population read a daily newspaper: 2.5 billion in print and more than 800 million in digital form," according to the World Association of Newspapers and News Publishers (WAN-IFRA).

(VIDEO) AOL Tops comScore Rankings of Video Advertising Properties

Andy Plesser | Posted 01.24.2015 | Business
Andy Plesser

In comScore's monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads t...

VIDEO: Weather Company Pairs Marketers With Moods

Andy Plesser | Posted 01.03.2015 | Technology
Andy Plesser

CHICAGO -- Weather often affects consumers' moods, and that means it can impact purchase behavior, says DJ Reali, SVP MultiPlatform Sales at the Weat...

(VIDEO) Facebook Targeting A Boon for Marketers, Havas' Social Lead

Andy Plesser | Posted 12.27.2014 | Media
Andy Plesser

CHICAGO -- Facebook is a marketer's dream for video, but brands need to be smart about how to use the targeting, fan base, and types of video on the s...

(VIDEO) Video Beats Display, Nearly As Good As TV: comScore's Fulgoni

Andy Plesser | Posted 12.22.2014 | Media
Andy Plesser

CHICAGO -- Digital video is performing highly as an advertising medium, and nearly approaching the volume of TV in some quarters, says one of the lead...

(VIDEO) Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

Andy Plesser | Posted 12.21.2014 | Business
Andy Plesser

CHICAGO - Ad network Jun Group's CEO Mitchell Reichgut "recoils" when he hears about auto-playing ads, the new format being picked by Facebook and oth...

Facebook Passes YouTube for Desktop Video: comScore's Fulgoni

Andy Plesser | Posted 12.13.2014 | Technology
Andy Plesser

CHICAGO -- Less than a year after it began testing auto-playing video, Facebook is the winner in a tipping point against rival Google. "In the month ...

(VIDEO) Video Ad Fraud Is Not As Bad As You Think: comScore's Chasin

Andy Plesser | Posted 08.10.2014 | Media
Andy Plesser

Over the last year, video ad measurement firms have started reporting around 40% or 50% of video ad impressions may not really be viewed by consumers,...

(VIDEO) GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

Andy Plesser | Posted 08.09.2014 | Business
Andy Plesser

Thus far, the rise of automated, "programmatic" online ad-trading techniques has come with the rise of open ad exchanges. But GroupM, parent of the WP...

(VIDEO) Time Inc. Rolls Out New Programming, Distribution Partners

Andy Plesser | Posted 07.05.2014 | Business
Andy Plesser

Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this we...

American Media Brands Cast Web Over News in India

Preetam Kaushik | Posted 05.27.2014 | Media
Preetam Kaushik

The Indian news cycle has been operating at a feverish pitch of late. American media players are attempting to foray into the Indian market for online news, and results have been mixed so far.

Google Integrates with comScore's Cross-Platform Measurement Tool

Andy Plesser | Posted 04.19.2014 | Technology
Andy Plesser

PALM  SPRINGS, CA -  At the IAB annual leadership meeting, Google and announced its full integration with comScore to measure the impact of cross-pl...

New York Times to Expand Syndication for Videos as Monthly Views Double to 12 Million

Andy Plesser | Posted 02.01.2014 | Media
Andy Plesser

Videos on The New York Times have been watched a record 12 million times by some three million "unique" viewers in October, according to data provided...

Looking For Work, January 2013

Reese Schonfeld | Posted 04.30.2013 | Business
Reese Schonfeld

I know that December and Christmas season create a lot of temporary jobs, but if at least 8 million unique users are visiting employment sites, it does not speak well for the job market.

The Truth About Newspapers in the 21st Century

Sourav Roy | Posted 12.06.2012 | Media
Sourav Roy

While the notion that newspapers are dying a pitiable death eggs on, reality debunks the myth and potrays a different picture.

Study By Facebook Consultant Says Ads Are Actually Effective

Reuters | Posted 08.12.2012 | Technology

By Sarah McBride SAN FRANCISCO, June 11 (Reuters) - Marketing on Facebook influences consumer behavior and leads to increased purcha...

(video) Explosive Online Video Growth Coming from Premium Programming, comScore's Eli Goodman

Andy Plesser | Posted 05.30.2012 | Technology
Andy Plesser

The growth in online video consumption in the United States is currently being driven by increased viewing of long-form programming, such as TV shows...

Smartphones About To Surpass Dumbphones

The Huffington Post | Courteney Palis | Posted 03.30.2012 | Technology

As of February 2012, nearly half (or about 49.7 percent) of U.S. mobile subscribers now own a smartphone, according to a new Nielsen report. That'...

Occupy Wall Street Video Producers Employ 4G Device to Stream Protests

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

Global Revolution, the organization which is managing the live Web video streaming of a number of Occupy Wall Street protests, has purchased sever...

Cyber Monday Help Boost Online Holiday Sales

AP | Posted 12.12.2011 | Business

NEW YORK -- U.S. online sales in the holiday season to date are up 15 percent to $24.6 billion, according to comScore. The research firm said Sunday ...