iOS app Android app

Connected Consumer

Celebrity Cruises: Bringing the Cuisine of the Seas Close to Home

Lin Humphrey | Posted 01.23.2014 | Business
Lin Humphrey

Most cruise line executives cite overcoming misperceptions of the cruise vacation as one of their key marketing challenges. One common myth they battle is that a cruise is the equivalent of a Las Vegas buffet. Over the last couple of years, one line set out to prove this image wrong in a big way.

P4RC: Rewarding Engagement in Mobile Gaming

Lin Humphrey | Posted 01.23.2014 | Technology
Lin Humphrey

Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.

Teaching the Connected Consumer in Higher Education

Lin Humphrey | Posted 04.09.2013 | Business
Lin Humphrey

As a Ph.D. student in marketing, I have been extremely fortunate that I teach and learn in a cutting-edge facility with forward-thinking administrators.

Omni Hotels: The Power of Social Listening

Lin Humphrey | Posted 03.26.2013 | Business
Lin Humphrey

If customers share strong opinions and express their views on a company via social media channels, the firm should take advantage of these free insights.

The Rise of the Connected Consumer

Lin Humphrey | Posted 02.10.2013 | Business
Lin Humphrey

Clearly, social and mobile technologies are fundamentally changing the way people communicate and share with their peers. The intersection of mobile and social technologies has given rise to the connected consumer, and I've found myself in the perfect laboratory to study them.