Capitalism did not need much marketing in earlier times when products were scarce and people waited in lines to buy something. Today products aren't scarce, they are superabundant. Today it is customers who are scarce. Customers either don't have enough income to buy things or they lack motivation to buy.
It was 2003 when I enrolled into the University of Arizona School of Music when I first began pursuing my career as a musician and artist. This also was a time in where the digital age was on the rise in it's earlier stages, which impacted the music industry at large on a catastrophic financial level.