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Construal Theory

The National Sadness of Sandy Hook

Wray Herbert | Posted 01.13.2015 | Science
Wray Herbert

While thinking about the Sandy Hook shooting evokes more sadness than anxiety in general, focusing on explanations leads to a shift in emotional tone from sadness to anxiety. Importantly, it appears that this emotional shift -- especially the growing anxiety -- is tied to people's lingering worry that a similar tragedy might occur in the future.

"Consult Your Physician Immediately If ..."

Wray Herbert | Posted 06.17.2013 | Science
Wray Herbert

Drug ads are required to list the most serious side effects for the prescription drugs they promote, and some are indeed serious. Do consumers take these warnings seriously, and do these frightening catalogs of symptoms change their attitudes toward the drugs?

Social Psychology: How to Read Minds Like a Wizard

Wray Herbert | Posted 11.17.2011 | Healthy Living
Wray Herbert

We may not have supernatural powers, but we do have untapped cognitive powers that might be harnessed to help us more accurately assess what others think of us.