Did you know that there are a whole bunch of people that you shouldn't be sending proposals to? In fact there is only one person in an organization that you should be sending a proposal to and it's likely that many times you're not even sending it to that right person.
Drawing on my experiences, I've combined guidance that others had shared with me before I began along with ideas about what I wish I had known. I hope the following overview will help individuals thinking about working as an independent consultant or who may already be doing so.
Have you ever really thought about how terms take on new meaning over time? When I was a kid, the word "sick" actually meant sick. Today "sick" can also mean "amazing." Words and phrases evolve over time -- especially in the business world.
Here's the thing that no one wants you to know; digital marketing is common sense. While it of course involves technicalities and confusing jargon, as does any field, the methodologies and techniques involved come from using logic and reason to approach any given strategy.
To be clear, people want to follow a leader who is confident, strong and resolved. A healthy ego is, in fact, necessary for leading effectively. But there's a difference between a healthy ego and an oversized one.
As an autism consultant employed by schools, the over-reliance I see on best practices -- even without the term's vagaries -- is vast, counter-productive given the current climate, and might be causing us to miss greater gaps in educating students on the autism spectrum, if not beyond.
Lately a lot of buzz has been surrounding the idea of thought leadership. While the term is currently facing a media boom, the concept is not new. To be a thought leader is simply to be known as a specialist.
In the public relations and marketing world, there is a phrase which all practitioners come to learn--"Content is king." Blogging allows you to act as a syndicate of your own content and allows people to access to your content through the World Wide Web.
As you work to become a thought leader, you may be wondering how to have your written work published in newspapers. Simply follow the steps outlined. First, research the publication's sections to garner a sense of subject matter, style, target audience, and word count.
After you "take the package" and leave big corporate, you get to choose what's next. You can go after another corporate gig, go work for a start-up or a smaller company, retire (heaven forbid) or start consulting.
Ten years ago, I had an 'aha' that helped me become happier, and more effective at work. It happened when I was in Chicago to run a seminar. From the moment I came up on stage, I could tell that the attendees didn't want to be there.
A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting? Good question.
The "giving in order that you may receive" is a lofty philosophical position, and one that will assure practitioners a spot in heaven. Give away too much, however, and you'll end up in the poorhouse. So what is the balance?
As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.
The moral of the story -- sometimes it pays to say no and walk away from the things that are not serving you. And when you do walk away -- reflect back, learn and take that knowledge forward with you for the rest of your journey.