iOS app Android app

Consumer Brands

Hyundai's Daddy-Daughter Spot You Must Watch to Believe

Christopher A. Brown | Posted 06.16.2015 | Business
Christopher A. Brown

What these automakers understand, however, is that beyond these consumers being men, they're fathers. These automakers understand the growing influence of the fatherhood role on today's man and how powerful that identify has become.

Peanut Butter Cheerios Campaign's Spot-On Portrayal of Fathers

Christopher A. Brown | Posted 10.12.2014 | Parents
Christopher A. Brown

General Mills Canada recognizes that the company doesn't have to denigrate dads to sell a product. This campaign reflects the growing influence of dads as moms' partners in raising children in all aspects of domestic life.

These 10 Companies Control Basically Everything You Consume [GRAPHIC]

The Huffington Post | Harry Bradford | Posted 09.25.2014 | Business

It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company...

6 New Retail Models Aiming to Shake Up the Industry

Erik Eliason | Posted 06.18.2012 | Business
Erik Eliason

Consumers are tired with the mundane shopping experiences offered by most retailers today. In their place is smaller, more agile and interesting forms of retail. Here are six worth watching.