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Consumer Demand

3 Ways To Create Red-Hot Demand For Your New Product

Yaniv Masjedi | Posted 01.23.2014 | Small Business
Yaniv Masjedi

Apple is known for generating consumer hype that can only be equated to Beatles fan mania of the 1960s or Michael Jackson concerts of the late 80s. And while it may seem daunting for small business owners to replicate Apple-esque new product frenzy, there are several things entrepreneurs can do to increase excitement, pre-launch.

A Labor Day Opportunity

Thomas E. Perez | Posted 10.30.2013 | Politics
Thomas E. Perez

Let's use Labor Day 2013 as an opportunity to reflect on the men and women whose heads, hearts and hands have made ours the strongest economy the world has ever known.

The Marketing and Digital Talent Gap - the Search for Agility

Andy Betts | Posted 09.22.2013 | Business
Andy Betts

Most marketers today operate in a multi-dimensional, multi-functional and multi-channel ecosystem. The role of the CMO has changed and the rise of the Digital CMO and CIO are part cause, and part consequence, of the convergence and growth of digital marketing.

Marketers: Forget the Spending Plan, Focus on Your Consumer

Taddy Hall | Posted 06.04.2013 | Business
Taddy Hall

Much has been discussed about the short tenure of CMOs. The primary reason for the brevity, however, is a frequent misgiving that successful marketing begins with allocation and ends with execution and measurement.

Going Beyond the President's Manufacturing Strategy

David Coates | Posted 04.27.2013 | Politics
David Coates

We need active industrial and social policy on an ambitious scale if we are ever to put this economy back onto the high-investment, high-wage growth trajectory from which the Reagan years took us away.

The Skilled Worker Shortage Fallacy

Ed Crego, George Muñoz and Frank Islam | Posted 09.18.2012 | Business
Ed Crego, George Muñoz and Frank Islam

t's time to set the concept of a skilled workforce shortage aside -- unless, of course, it's applied to current status of Congress.

Can America Self-Correct?

Jared Bernstein | Posted 10.26.2011 | Business
Jared Bernstein

Since the 2000s, the U.S. economy simply hasn't been creating enough demand to absorb productivity's growth. Are we capable of self-correction? A system that cannot self-correct is a system in decline.

Is Their 'Pent Up' Demand In The Economy?

Bloomberg News | Alex Kowalski | Posted 05.25.2011 | Business

U.S. companies expect the economy to grow faster than previously estimated as demand from consumers, businesses and other countries picks up, a survey...

How Fans Brought The Game Back to BET

Cocoa Popps | Posted 05.25.2011 | Entertainment
Cocoa Popps

This season of BET's The Game will not only entertain. It will be a testament that the black community does in fact have a voice -- and that voice has the power to affect change.

Big Companies Set For Best Fourth Quarter Ever

The Huffington Post | William Alden | Posted 05.25.2011 | Business

Even as unemployment remains high and Americans' finances slowly mend, big companies may be set for their most profitable fourth quarter on record. ...

New Year's Prediction

Robert Reich | Posted 05.25.2011 | Business
Robert Reich

What will happen to the US economy in 2011? If you're referring to profits of big corporations and Wall Street, next year is likely to be a good one. But if you're referring to average American workers, far from good.

There is Only One Durable Solution to the Economic Crisis

Greg Tarpinian | Posted 05.25.2011 | Business
Greg Tarpinian

Most economists agree that until the consumer begins to "spend again," the economy is unlikely to grow at meaningful rates in the next several years. But when and how will that happen?

Consumer Demand is the Answer

Brian F. Keane | Posted 05.25.2011 | Green
Brian F. Keane

We should insist that our politicians help create a business climate in which an alternative energy industry will flourish by renewing the clean energy production tax credits.