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Consumer Insight

As MNCs Retrench, Reigniting the Power of Global Brands

Tom Doctoroff | Posted 02.13.2017 | Business
Tom Doctoroff

In an era of diminishing profits for global corporations, brands are bulwarks against commoditization. They are not expenses. Strategic investment is ...

Theatre Makers: 3 Tips for Revitalizing Theatre for the Millennial Generation

Isabella Mehiel | Posted 05.12.2016 | Arts
Isabella Mehiel

As subscriber-based audiences get older, it is imperative that theatre makers consider Millennial sensibilities when creating their work and marketing it out. If theatre is the "social art form," then it must communicate in a language that is relevant to its audience.

The Importance of Consumer Insights in Today's Marketing Strategies

Jure Klepic | Posted 01.04.2015 | Business
Jure Klepic

Businesses need to culturally understand why each group is different. What was going on as each generation was growing up? What shaped their values and morals? How do they interact with each other and corporations?

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Jure Klepic | Posted 12.02.2014 | Small Business
Jure Klepic

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.

How Cultural Marketing Is Different From Consumer Insights

Jure Klepic | Posted 11.16.2014 | Business
Jure Klepic

Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reac...

The Toilet That Thinks You're Done When You're Not and Other Stupid Annoyances That Lose Customers

Lenore Skenazy | Posted 09.08.2014 | Business
Lenore Skenazy

Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.

Back to the Future: Remastering the Timeless Art of Brand Engagement

Tom Doctoroff | Posted 08.16.2013 | Business
Tom Doctoroff

A beautiful brand idea is invisible, but possesses the gravitation force to unify messages across an exploding array of media, geography and cultures. The brand idea is more than a theoretical abstraction. It remains the lynchpin of consumer loyalty.