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Consumer Loyalty

Environmental Concern Empowers the People

Brian Kennell | Posted 09.10.2016 | Business
Brian Kennell

Widespread access to the Internet and new media means consumers have greater access to information, and companies may be held to greater standards of transparency and accountability.

10 Consumer Trends and Implications for Marketing Practice in 2015

Jenny Darroch | Posted 03.07.2015 | Business
Jenny Darroch

As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.

Brands With Benefits

Michael Ramah | Posted 03.12.2014 | Business
Michael Ramah

No matter how tempting it may seem, today's brands should ease up on their singular goal of a long-term, monogamous relationship with consumers. No matter how much they like it, they ain't gonna put a ring on it.

The Next Generation of Consumers: Building Brand Loyalty for Small and Medium Businesses

Ed Abrams | Posted 03.27.2012 | Technology
Ed Abrams

In this era of short attention spans and exposure to myriad opinions from new social media sources, brand loyalty has become harder to sustain.