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Consumer Marketing

A MassMutual CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.29.2015 | Business
Ernan Roman

Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 04.24.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.14.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 04.07.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 03.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

RR Donnelley CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.17.2015 | Business
Ernan Roman

Alisa Norris, CMO of RR Donnelley will address these 4 questions; What is one marketing topic that is most important to you as an innovator? Why is t...

Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey

Ernan Roman | Posted 03.10.2015 | Business
Ernan Roman

Using direct mail as a part of a multi-faceted campaign gives recipients multiple opportunities to engage, but for the History Channel it also provided recipients a valued collectable.

Free The Children Co-founder Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.21.2015 | Business
Ernan Roman

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.04.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 03.22.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 03.14.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.08.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

The Rise of the Mansumer Is a Myth Created by Men

Ted Rubin | Posted 03.08.2015 | Business
Ted Rubin

With the economic pressures of current times, we can't deny that more and more households are dual-income. Combine that with the fact that younger people are marrying later, and we're seeing a shift in the traditional male role. More men are making purchases than ever before.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 12.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.

Marketing Obamacare Insurance

Sarah O'Leary | Posted 08.20.2013 | Business
Sarah O'Leary

If we want to sell health insurance, it behooves us to study how the same purchasing audience buys cornflakes.

The Fatal Blindness of Private Equity -- Where's Your Consumer Insight?

Adam Hanft | Posted 02.13.2013 | Business
Adam Hanft

Here's a message to just about every private equity shop out there. There's a really simple way for you to make the billions in all your funds work smarter, harder and faster.

Latinos and the Census: A $1 Trillion Business Game-Changer.

Roberto Ramos | Posted 05.25.2011 | Business
Roberto Ramos

Politicians should not be the only ones addressing this demographic game-changer, so should companies looking for growth opportunities.

Just Back From -- London's Luxury Briefing Conference

Suzanne Aaronson | Posted 05.25.2011 | Media
Suzanne Aaronson

What a great week it was! (after the mishap of lost baggage was solved that is)! I co-hosted the industry-respected Luxury Briefing conference last w...

Thanks to Spam, It's Not Junk Mail Anymore

Sarah O'Leary | Posted 05.25.2011 | Technology
Sarah O'Leary

If you want to reach your consumers in the internet age, tell the youngsters in the office that you're kickin' it old school with USPS.