The system is poised for change. Now is the time for all of us to show companies that it is in their interests to lead. No brand is too big not to listen to its customers, and if enough of us urge the "Big 10" to do what is right, they will have no choice but to listen.
Have you ever gotten nowhere over the phone with a manager, consumer relations person, or an automated help-line and just given up? Next time, be nice but determined on your quest for quality on the road to consumer power.
U.S. companies may have grown lackadaisical because consumers have stopped using their pocketbook power to influence corporate behavior. If all American consumers care about is price, why should companies focus on anything other than reducing production cost?