In the course of its first year any startup will confront issues it had not anticipated. Decisions will be made that are wrong. Every new business is different, and every one will encounter its own unique problems. Here are the lessons we learned from our mistakes at CircleUp in our first year.
If a thriving multi-billion euro corporation asked you to provide free marketing services for it, would you do it? If you plan on taking part in "Arthur's Day" on Thursday, Sept. 27, that's exactly what you will be doing.
In the end, why do we care about a 112-gram brick of metal and glass? Because products that operate like extensions of ourselves always win us over in ways that other objects don't. They pull us away from the sameness of daily life and make a claim for our independence.
In the era of Facebook stalking and self-aggrandizement, consumers view products as another form of expressing their uniqueness. Below are three trends that have contributed to the mass customization movement.
The thing that has made bisphenol A so controversial is the fact that it is used in plastic containers and plastic bottles and the linings of tin cans. But lo and behold there has been some good news on that front.
The fight against mosquito bites can take many forms, from the myriad sartorial options available (for the fashion-challenged) to the stuff you spray or smooth on to your skin. But which are the safest?
What makes no-iron shirts so incredibly unwrinklable? How do they do it? I was determined to find out and with a modicum of Googling I was sort of pleased to discover the answer. I say "sort of" because I was not entirely pleased with what I learned.
It's special when an advocate bears witness to a tidal shift in attitude and action around a cause. I experienced just that when EPA Administrator Lisa Jackson announced recently that her agency, with the White House, is ready to get tough on toxic chemicals.