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Consumer Products

Responsive Branding: Why Agility Beats Structure in a Multi-Channel World

Lynda Decker | Posted 09.22.2016 | Business
Lynda Decker

As an experienced marketer I often hear the latest branding maxims. Honestly, if your career is as long as mine, a great deal of the dogma is repetitive, and the advice is simplistic. It is tiresome.

Why Unilever Disrupted Itself

Bhaskar Chakravorti | Posted 08.03.2016 | Business
Bhaskar Chakravorti

This article first appeared in the Harvard Business Review. Buttoned-down Unilever just paid $1 billion dollars for the Dollar Shave Club. The scrapp...

'Witch' Way to the Top -- An Interview With Kevin Jackowitz

Stacey Alcorn | Posted 02.19.2017 | Business
Stacey Alcorn

Hamamelis Virginia Linné also known as snapping hazel, winterbloom, or Witch Hazel, is indigenous to the forest areas of the Northeast, not too far from the Connecticut based American Distilling facility that the Jackowitz family has kept on the map for over a quarter of a century.

5 Lessons I Learned From Swimming With the Sharks (Shark Tank, That Is)

CJ Isakow | Posted 07.30.2014 | Business
CJ Isakow

The lessons I learned along the way make me confident that one day I'll be sharing a drink by the pool with the Sharks as colleagues, not bait.

Liquid Death From E-Cigarettes? You've Got a Long Way to Go, Baby

Dr. Amy Fairchild | Posted 09.27.2016 | Science
Dr. Amy Fairchild

If, as predicted, e-cigarettes result in double the number of liquid nicotine exposures this year, they are still a very long way even from making it into the top 25 causes of exposures.

Kate Sheppard

These Companies Want More Government Regulation | Kate Sheppard | Posted 01.23.2014 | Politics

WASHINGTON –- A group of consumer product companies have formed a coalition to push for chemical safety reform legislation. The coalition includes S...

The Not-So-Sweet Skinny on Sugar-Free Gum Sweeteners

Bill Chameides | Posted 02.04.2014 | Healthy Living
Bill Chameides

If you like gum, perhaps sugar-free gum is part of your strategy for shedding some pounds while still enjoying some sweet masticating. But there may be a chemical downside to sugar-free gum. A downside that comes from the many chemicals that substitute for sugar.

Lipstick: The Price for Pretty Lips May Be Heavy... Metals

Bill Chameides | Posted 07.09.2013 | Green
Bill Chameides

I suspect that most people would be surprised to know that lipstick contains toxic metals. It was a surprise to me. Does that mean that lipstick is not safe? And if not, what can be done about it?

The Top 5 Lessons Learned in Our First Year

Ryan Caldbeck | Posted 06.25.2013 | Small Business
Ryan Caldbeck

In the course of its first year any startup will confront issues it had not anticipated. Decisions will be made that are wrong. Every new business is different, and every one will encounter its own unique problems. Here are the lessons we learned from our mistakes at CircleUp in our first year.

Why Creative Brainstorms Waste Time, Money and Endanger Brand Health

Sarah O'Leary | Posted 12.11.2012 | Business
Sarah O'Leary

"All hands on deck" creative brainstorms are often wildly inefficient, ineffective and financially irresponsible. Here are three major downfalls of "more the merrier!" creative brainstorms.

Boycott Guinness on Arthur's Day -- or Should That Be "Diageo Day"?

Rory Fitzgerald | Posted 11.26.2012 | Home
Rory Fitzgerald

If a thriving multi-billion euro corporation asked you to provide free marketing services for it, would you do it? If you plan on taking part in "Arthur's Day" on Thursday, Sept. 27, that's exactly what you will be doing.

What Don't We Know About the iPhone 5?

Tom Silva | Posted 11.21.2012 | Business
Tom Silva

In the end, why do we care about a 112-gram brick of metal and glass? Because products that operate like extensions of ourselves always win us over in ways that other objects don't. They pull us away from the sameness of daily life and make a claim for our independence.

These 10 Companies Control Basically Everything You Consume [GRAPHIC]

The Huffington Post | Harry Bradford | Posted 09.25.2014 | Business

It may be obvious that Corn Flakes and Frosted Flakes are both made by Kellogg's, but did you know that Hot Pockets and L'Oreal share a parent company...

3 Reasons Why Mass Customization is the Future of Consumer Products

Erik Eliason | Posted 05.21.2012 | Business
Erik Eliason

In the era of Facebook stalking and self-aggrandizement, consumers view products as another form of expressing their uniqueness. Below are three trends that have contributed to the mass customization movement.

The Chemical Marketplace: Revisiting BPA and PFOA

Bill Chameides | Posted 05.02.2012 | Green
Bill Chameides

The thing that has made bisphenol A so controversial is the fact that it is used in plastic containers and plastic bottles and the linings of tin cans. But lo and behold there has been some good news on that front.

Will Holiday Specials, Theme Park Attractions and Arena Shows Extend Fox's Ice Age?

Jim Hill | Posted 01.31.2012 | Entertainment
Jim Hill

You can stop fretting about global warming. For if Twentieth Century Fox and Blue Sky Studios have their way, this "Ice Age" is never ever going to end.

Keeping the Skeeters Off

Bill Chameides | Posted 07.04.2011 | Green
Bill Chameides

The fight against mosquito bites can take many forms, from the myriad sartorial options available (for the fashion-challenged) to the stuff you spray or smooth on to your skin. But which are the safest?

Marcus Baram

U.S. Nuke Plant Workers Protected By Whistleblower Ruling | Marcus Baram | Posted 05.25.2011 | Business

Welcome to our blog, "The Watchdog," which will keep a close eye on regulatory agencies and how their actions impact the lives of everyday Americans. ...

Five Products Facing Consumer Backlash

Wallet Pop | Ian N. Nguyen | Posted 05.25.2011 | Business

Consumer history is littered with products, gadgets and items that consumers love to love, only to later hate them. Remember margarine, the Atkins Die...

The Wrinkle in No-Iron Shirts

Bill Chameides | Posted 05.25.2011 | Green
Bill Chameides

What makes no-iron shirts so incredibly unwrinklable? How do they do it? I was determined to find out and with a modicum of Googling I was sort of pleased to discover the answer. I say "sort of" because I was not entirely pleased with what I learned.

The Chemical Marketplace Series -- Drinking It In: Is Fluoride Good for You?

Bill Chameides | Posted 05.25.2011 | Green
Bill Chameides

With nearly 200 million Americans drinking fluoridated tap water these days, is it time to ask ourselves, do we really need the fluoridation?

Cancer Panel Warning: Babies Born Pre-Polluted

Wendy Gordon | Posted 05.25.2011 | Green
Wendy Gordon

According to a new report by the President's Cancer Panel, researchers have found 300 contaminants -- industrial chemicals, pesticides and pollutants -- in the umbilical cord blood of babies.

Burt's Bees Are Busy on the Sustainability Front

Bill Chameides | Posted 05.25.2011 | Green
Bill Chameides

Crossposted with report from the headquarters of Burt's Bees. If you think about it, Burt's Bees -- maker of lip balms, skin cr...

SPF 100 Is a Nefarious Lie (and Other Happy Truths)

Mark Morford | Posted 11.17.2011 | Healthy Living
Mark Morford

It's just one of those things, one of those everyday, widespread consumer-oriented lies that have anchored themselves in the culture.

Drivers of Preference: Why Consumers Will Buy Green

Richard Seireeni | Posted 05.25.2011 | Green
Richard Seireeni

Saving the planet or supporting fair trade is never the only driver of consumer choice -- an insight that becomes especially clear when choices are made between competing green products.