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Consumer Psychology

Marketing Success With Local Pride

Diana Mackie | Posted 06.10.2015 | Small Business
Diana Mackie

Small businesses, particularly those in small towns, can really win big by playing up the theme of local pride in their marketing and messaging -- and there has never been a better time to try this tactic.

Hungry? Maybe Don't Go Shopping

Wray Herbert | Posted 04.21.2015 | Science
Wray Herbert

A team of psychological scientists wondered if hunger might spill over into other behavioral domains, sometimes in irrational ways. Is it possible, that is, that hunger triggers an acquisitive mindset generally, one that piques our desire even for non-food? The scientists explored this provocative idea in several experiments.

How Retailers Use Psychology To Dupe You Into Buying More Stuff

The Huffington Post | Carolyn Gregoire | Posted 01.26.2015 | Science

We'd like to think that we're in control of our consumption habits. But anyone who's ever walked out of Whole Foods with two heavy bags in their hands...

Keep Your Customers for Life: What to Do After They Buy

John Bowen | Posted 03.02.2015 | Small Business
John Bowen

You probably spend a great deal of time trying to enhance awareness of your brand, generate leads and close deals. But chances are, you're not spending nearly enough time or energy with customers after they sign on the dotted line.

Yagana Shah

Happiness Enhanced By Owning Luxury Goods, Study Finds

HuffingtonPost.com | Yagana Shah | Posted 05.16.2014 | Fifty

It turns out you can buy happiness after all -- you just can't rent it. It's no surprise that driving flashy cars, dripping in diamonds, and carrying ...

Why 'Star Wars' Matters

Troy Campbell | Posted 07.01.2014 | Entertainment
Troy Campbell

On "May the Fourth Be With You" Day, droves of Americans will dress up and celebrate, and I will be one of them.

Ask People About What They Love, Not What They Do

Troy Campbell | Posted 06.22.2014 | GPS for the Soul
Troy Campbell

This one change has made conversations immediately livelier, deeper, and less awkward.

4 Ways to Love Movies As Much As Children Do

Troy Campbell | Posted 05.19.2014 | Entertainment
Troy Campbell

3) Kids are encouraged to be excited about movies. So as an adult you need to find friends that encourage that same excitement.

Master the New Science of Business Psychology in 5 Steps

Troy Campbell | Posted 05.03.2014 | Business
Troy Campbell

Alright, so most likely you don't have time to hire your own private behavioral insights team. So, what can you do? Here's how to become an amateur behavioral scientist.

7 Ways Black Friday Messes With Your Mind

Troy Campbell | Posted 01.26.2014 | Business
Troy Campbell

Over the last decades, social scientists have cataloged the many different factors that lead to shopper irrationality, and Black Friday touches on nearly that entire list.

Catching Fire's Katniss Everdeen Is Our Fantasy Vessel

Troy Campbell | Posted 01.25.2014 | Entertainment
Troy Campbell

Ever since Star Wars, we've increasingly gone more and more towards movies that convince us that we are secretly more powerful and more interesting than the world lets on. We can not get enough of that story!

P4RC: Rewarding Engagement in Mobile Gaming

Lin Humphrey | Posted 01.23.2014 | Technology
Lin Humphrey

Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.

The Subtle Science of Sex in Consumerism and Everyday Life

Troy Campbell | Posted 01.23.2014 | Science
Troy Campbell

I don't like the idea that my mind and body are driven by such basic needs. I don't like the idea that businesses can use sex to sell to me or even change my mental state. But it's important for us to look at the truth of human nature, even if it's uncomfortable.

The Psychology of Being Online

Troy Campbell | Posted 01.23.2014 | Science
Troy Campbell

This week, thousands of consumer researchers convened in Chicago for the annual Association for Consumer Research conference. Many presented research relevant to this question of "What is the Internet doing to people?"

Damn It Feels Good to Be a Nerd: Marvel's S.H.I.E.L.D.

Troy Campbell | Posted 11.25.2013 | TV
Troy Campbell

Joss Whedon gave us the opportunity to celebrate our nerdiness. He could have delved deep into the lore and introduced obscure comic book characters, but he didn't. Instead he let us enjoy our current superhero knowledge.

How to Make Star Wars Good Again

Troy Campbell | Posted 11.16.2013 | Entertainment
Troy Campbell

Recently, Disney announced that the new batch of Star Wars movies will feature standalone "origin story" movies. This has brought hope and terror to nerds everywhere.

Beach Bodies: The Wrong Model of Average Health

Troy Campbell | Posted 10.14.2013 | Healthy Living
Troy Campbell

A constant flame war rages in society between two extreme sides. One side loses it anytime someone says anything that seems slightly not "body positive," and the other side loses it anytime someone says anything that seems to "normalize obesity."

#MacWarped -- The Apple Marketing Machine

Troy Campbell | Posted 10.12.2013 | Business
Troy Campbell

If you've ever wondered how the "Apple is cool" narrative persists so strongly in our society, it's because Apple users' visions of reality have become totally warped -- they simply see everything that Apple does as cool and everything else as uncool.

Doritos Locos Tacos: The Best Marketed Product in Recent History?

Troy Campbell | Posted 09.21.2013 | Business
Troy Campbell

Instead of lying to us, Taco Bell invites us into the lie, where we participate in exaggeration of how amazing the tacos are, in service of our own enjoyment.

How Pacific Rim Made Me Feel Like a Child -- But Reminded Me I Am An Adult

Troy Campbell | Posted 09.13.2013 | Entertainment
Troy Campbell

Adults seem to believe that modern movies have lost the magical feeling, when the truth is: Adults have lost the magical feeling.

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It

Troy Campbell | Posted 08.02.2013 | Business
Troy Campbell

In the end what's so fascinating is that customers may be completely aware of how Ikea's deal will manipulate them. But they may be fine with it anyway.

Liberal Tablets & Conservative Chicken: The Fate of American Advertising

Troy Campbell | Posted 06.17.2013 | Business
Troy Campbell

How about if a fried chicken chain took the opposite stance on gay marriage? Might social conservatives line up for more chicken? It sounds plausible.

All That Glitters Ain't So Great: How Your Brain Rates the Stuff You Buy

Ben Thomas | Posted 03.09.2013 | Science
Ben Thomas

In some senses we've come a long way since the days of bartering grain for gold trinkets. But in many other, more primal ways, the machinery at work has always been the same. Case in point: a new study that's worked out why some of us are more confident in our purchases than others.

How Technology Is Changing What We Want to Eat

Kit Yarrow, Ph.D. | Posted 06.02.2012 | Technology
Kit Yarrow, Ph.D.

Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.

Targeting Parents: Finding The Wisdom In Megastore Marketing

Mark Bertin, M.D. | Posted 05.27.2012 | Healthy Living
Mark Bertin, M.D.

In any situation the easiest mental path is to do the same old thing, time after time. However, choosing instead to pause and pay attention, we discover new possibilities for taking care of ourselves and everyone around us.