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Consumer Psychology

Doritos Locos Tacos: The Best Marketed Product in Recent History?

Troy Campbell | Posted 09.21.2013 | Business
Troy Campbell

Instead of lying to us, Taco Bell invites us into the lie, where we participate in exaggeration of how amazing the tacos are, in service of our own enjoyment.

How Pacific Rim Made Me Feel Like a Child -- But Reminded Me I Am An Adult

Troy Campbell | Posted 09.13.2013 | Entertainment
Troy Campbell

Adults seem to believe that modern movies have lost the magical feeling, when the truth is: Adults have lost the magical feeling.

Ikea's New Free Food Deal -- and the Powerful Psychology Behind It

Troy Campbell | Posted 08.02.2013 | Business
Troy Campbell

In the end what's so fascinating is that customers may be completely aware of how Ikea's deal will manipulate them. But they may be fine with it anyway.

Liberal Tablets & Conservative Chicken: The Fate of American Advertising

Troy Campbell | Posted 06.17.2013 | Business
Troy Campbell

How about if a fried chicken chain took the opposite stance on gay marriage? Might social conservatives line up for more chicken? It sounds plausible.

All That Glitters Ain't So Great: How Your Brain Rates the Stuff You Buy

Ben Thomas | Posted 03.09.2013 | Science
Ben Thomas

In some senses we've come a long way since the days of bartering grain for gold trinkets. But in many other, more primal ways, the machinery at work has always been the same. Case in point: a new study that's worked out why some of us are more confident in our purchases than others.

How Technology Is Changing What We Want to Eat

Kit Yarrow, Ph.D. | Posted 06.02.2012 | Technology
Kit Yarrow, Ph.D.

Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.

Targeting Parents: Finding The Wisdom In Megastore Marketing

Mark Bertin, M.D. | Posted 05.27.2012 | Healthy Living
Mark Bertin, M.D.

In any situation the easiest mental path is to do the same old thing, time after time. However, choosing instead to pause and pay attention, we discover new possibilities for taking care of ourselves and everyone around us.

Peak Performance Holiday Shopping

Kit Yarrow, Ph.D. | Posted 01.25.2012 | Business
Kit Yarrow, Ph.D.

If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.

Shoppers Are Singing New Tunes

Kit Yarrow, Ph.D. | Posted 11.29.2011 | Business
Kit Yarrow, Ph.D.

Retail sales have remained relatively flat this year. But how people choose to spend is shifting from a fear-based bunker mentality to one that balances basic needs with small luxuries and indulgences.

The Retail Trend That's Busting Budgets

Kit Yarrow, Ph.D. | Posted 09.19.2011 | Style
Kit Yarrow, Ph.D.

Flash sale sites like HauteLook, Gilt Groupe, Rue La La and Ideeli are part of a new breed of retail that's busting budgets and rekindling a shopping frenzy in an otherwise more sedate consumer culture.

Fulfill Your Urge To Splurge -- But Be Smart About It

Real Simple | Posted 08.24.2011 | Women

There's something about the word "splurge" that just feels indulgent—it rolls slowly off your tongue in a decadent drawl, and evokes imported truffl...

The Pleasures of Hidden Membership

James Block | Posted 08.21.2011 | Politics
James Block

Americans have prided themselves on producing the most mobile society on record. Actually the pride is partly misplaced, for once our ancestors left f...

3 Ways To Outsmart The Impulse To Buy

Art Markman, Ph.D. | Posted 07.28.2011 | Healthy Living
Art Markman, Ph.D.

One thing you've come to expect when shopping is that you'll come home with most of the things you intended to buy as well as a few that you didn't expect to pick up. How can you protect yourself from this sudden desire to buy?

Soaring Prices No Match for Empowered Consumers

Kit Yarrow, Ph.D. | Posted 06.19.2011 | Business
Kit Yarrow, Ph.D.

Consumers shop differently now than they did before the recession. What might have started as a desperate hunt to get more for less turned into greater mastery of the marketplace.