You probably spend a great deal of time trying to enhance awareness of your brand, generate leads and close deals. But chances are, you're not spending nearly enough time or energy with customers after they sign on the dotted line.
Ever since Star Wars, we've increasingly gone more and more towards movies that convince us that we are secretly more powerful and more interesting than the world lets on. We can not get enough of that story!
Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.
I don't like the idea that my mind and body are driven by such basic needs. I don't like the idea that businesses can use sex to sell to me or even change my mental state. But it's important for us to look at the truth of human nature, even if it's uncomfortable.
This week, thousands of consumer researchers convened in Chicago for the annual Association for Consumer Research conference. Many presented research relevant to this question of "What is the Internet doing to people?"
Joss Whedon gave us the opportunity to celebrate our nerdiness. He could have delved deep into the lore and introduced obscure comic book characters, but he didn't. Instead he let us enjoy our current superhero knowledge.
A constant flame war rages in society between two extreme sides. One side loses it anytime someone says anything that seems slightly not "body positive," and the other side loses it anytime someone says anything that seems to "normalize obesity."
If you've ever wondered how the "Apple is cool" narrative persists so strongly in our society, it's because Apple users' visions of reality have become totally warped -- they simply see everything that Apple does as cool and everything else as uncool.
In some senses we've come a long way since the days of bartering grain for gold trinkets. But in many other, more primal ways, the machinery at work has always been the same. Case in point: a new study that's worked out why some of us are more confident in our purchases than others.
Fast-forward to 2012 and technology has indeed had a notable impact on how and what we eat. Not because it's changed the way we cook, but more because it's changed who we are, how we think, and opened up, literally, a world of options.
In any situation the easiest mental path is to do the same old thing, time after time. However, choosing instead to pause and pay attention, we discover new possibilities for taking care of ourselves and everyone around us.
If you've ever gone over budget, purchased a gift you later regretted or impulsively purchased a $25 Christmas tree ornament, you're not alone. Shopping under pressure is rife with physical and mental landmines. Follow these five tips for a performance edge in shopping.
Retail sales have remained relatively flat this year. But how people choose to spend is shifting from a fear-based bunker mentality to one that balances basic needs with small luxuries and indulgences.