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Consumer Spending

Why Mercedes Did It Right: The Super Bowl Ad That Makes Boomers Want to Bond Instead of Bolt from a Brand

Nancy Berk, Ph.D. | Posted 02.09.2017 | Fifty
Nancy Berk, Ph.D.

Commercials are big business and a complicated mixture of creativity hits and misses-- and nowhere is that highlighted more effectively than during th...

4 Reminders About the Impact of Brand Reputation from A Chance Interaction with a Restaurant Owner

Sarah Deane | Posted 12.11.2016 | Business
Sarah Deane

I had a very interesting interaction the other day with a man who is a partner in a Poke bar chain that has a couple of locations nearby. The interac...

The Holidays Are Here! 3 Holiday Online Shopping Trends to Watch for in 2016

R. Kay Green | Posted 12.06.2016 | Business
R. Kay Green

Welcome to the Holiday Season 2016! This is undoubtedly the most important time of year for many retailers and consumers. Shoppers are out in full for...

Talk to your kids about money

Peter Aceto | Posted 12.02.2016 | Business
Peter Aceto

We give too much to our children. We do it out of love, I know, but that doesn't mean it's a good thing in the long run. We stop spoon-feeding kids at...

4 Reasons Why Brands Did Not Achieve their Expected Customer Experience (CX) Impact in 2016

Sarah Deane | Posted 11.22.2016 | Business
Sarah Deane

In 2016 we have seen a year filled with everything Customer Experience and, as we now near the end of the year, many organizations are well underway w...

From Halloween to Amazon Prime Day: What Big Data Tells Us About Online Shopping Trends

Rachel Wolfson | Posted 10.25.2016 | Business
Rachel Wolfson

Halloween, Black Friday and the Holidays are right around the corner and online retailers are gearing up for major sales this year. Forrester Research...

Research: State of the Connected Customer

Vala Afshar | Posted 10.24.2016 | Technology
Vala Afshar

New technologies like artifical intelligence is changing customer' expectations and behaviors. By 2020, more than six billion smartphones and 50 billi...

2016 Connected Consumer Goods Report: 69% of Buyers Use Online Product Reviews

Vala Afshar | Posted 07.18.2016 | Business
Vala Afshar

To understand consumer preferences on how they research and purchase consumer goods products, and build loyalty with the brands they trust, Salesforce...

How To Heal The Planet - Become A Conscious Consumer

Gay Browne | Posted 07.08.2016 | Green
Gay Browne

I often wonder what it would be like to live in the perfect environmental world - a world where people were conscious enough always to say excuse me, ...

How Much To Spend On Father's Day | Posted 06.15.2016 | Parents

Photo: Stocksy This story was written by Ian Lang and posted on AskMen: How Much To Spend On Father's Day combed through their data to de...

More fun, less stuff

St. Gallen Symposium | Posted 06.11.2016 | Impact
St. Gallen Symposium

By Elías Camhaji Get over it - For decades, growth has been the answer to almost every economic problem. Somewhere along the line, growth lost its ...

An Updated Variation on Consumer Shopping - And I Like it

The University of Central Florida Forum | Posted 06.01.2016 | Business
The University of Central Florida Forum

By William Steiger UCF Forum columnist As a young boy, one of my most enduring memories of the Christmas season was a train trip to downtown Chicago ...

Watch a Bank Literally Shock People Who Overspend | Posted 05.24.2016 | Weird News

By Constance Brinkley-Badgett, If you're a serial overspender, there's a new bank out there that could quite literally shock you out of yo...

Millennials and Philanthropy: 9 Insights for Causes, Employers, and Marketers

Brady Josephson | Posted 05.24.2016 | Impact
Brady Josephson

I've been thinking and researching a lot about Millennials lately. I was on the Tech4Cause podcast with Maher Arar from CauseSquare talking as a Mille...

The Savings Rate Also Rises...

Michael Farr | Posted 05.19.2016 | Business
Michael Farr

Late last week we learned that Personal Income rose at a respectable pace of +0.4% in March, exceeding the consensus estimate of +0.3%. As has become a recurring theme, though, the pace of consumer spending was unable to keep up with the growth in income.

Why the Disappointing Jobs Report?

Harlan Green | Posted 05.08.2016 | Business
Harlan Green

Due to severe budget restrictions still in effect, and the uncertain outcome of the Presidential election, governments are not spending enough on public works projects long overdue to take up the hiring slack.

Mother's Day Gift Giving Infographic

MoneyTips | Posted 05.04.2016 | Business

In 2016, Americans will be spending more than $21 billion on Mother's Day! That's 3.4 percent more than we did last year.

If I Ask for a Favor, Will You Buy?

Greg J. Stone | Posted 05.04.2016 | Business
Greg J. Stone

You probably think that retailers should do you a favor. Now it turns out that it may be the other way around. In case you're saying "Huh," here's the explanation.

Hate Those New Credit Card Chips? You're Not Alone

David Fagin | Posted 05.02.2016 | Technology
David Fagin

To swipe, or not to swipe? - Hamlet, if he were alive today. Why does it always seem that, when talking about technology, in order to take one step ...

What can Vodka Do for Social Impact? Cause Marketing and Why It's a Good Thing

Alex Amouyel | Posted 04.28.2017 | Impact
Alex Amouyel

Cause marketing - where brands associate themselves with a non-profit cause to entice you to buy their product - is nothing new. In fact it probably h...

5 Tips to Convert Smart Spending into Startup Capital

John Rampton | Posted 04.19.2017 | Business
John Rampton

It can be hard to grow your business when you don't make enough revenue to reinvest back into your business. According to a survey, 29% of business fo...

6 Things to Do with Your Tax Refund

Steve Siebold | Posted 03.30.2017 | Business
Steve Siebold

With April 1 almost here, those tax refund checks are starting to arrive in the mail. What are you going to do with the extra money? For most peop...

Where Did All My Money Go? A Comparative Budget, Pre-Baby And Post-Birth

The Huffington Post | Posted 04.11.2016 | Parents

How many pounds of formula equal a month's worth of coffee? The answer to this post-baby budget question may surprise you.

How Savvy Women Can Fight The ​​"Pink Tax"

Carrie Lukas | Posted 03.26.2017 | Women
Carrie Lukas

Women are being given a new reason to see American society as inherently sexist: Businesses are overcharging women for toiletries, dry cleaning servi...

Unlocking Retail's Human Touch

Roberto Ramos | Posted 03.16.2017 | Business
Roberto Ramos

What digital platforms have not done, despite their peer-network models and media-rich capabilities, is replace the need for true physical, human interaction.