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Consumers Marketing

Can Brands Lead the Way in Encouraging Consumers to Live Sustainable Lifestyles?

Tom Cumberlege | Posted 08.10.2012 | Business
Tom Cumberlege

Consumers are generally aware of the environmental impact of home energy use, transportation, waste and recycling. Far fewer are aware of the relative impacts of their leisure and lifestyle choices and the goods and services they consume.

The Relationship Between How You Feel and What You Buy

Naomi Troni | Posted 01.17.2012 | Business
Naomi Troni

Most of us don't buy products; we shop and buy with the intention of getting the emotions we want. We buy the sizzle, not the sausage.